Social media has already revolutionized the marketing landscape, and continues to change every year. Traditional advertising laws have not kept up, putting companies and creatives in a bind – they need to leverage the power of social media, but cannot always determine how to do so legally and safely.
This Thursday, 7 highly experienced practitioners from 7 different Asian markets, all members of the Global Advertising Lawyers’ Alliance (GALA), will address key social media advertising issues from 2019 and looking onward to 2020.
Topics will include:
Angus Forsyth from Angus Forsyth & Co. (Hong Kong), will focus on the principles under the Personal Data (Privacy) Ordinance and its proposed amendment on data processors’ obligations. He will also talk about the doxxing by Hong Kong “Protesters” on the social media of the personal data details of police officers and their families, and influencer marketing in Hong Kong.
Chie Kasahara from Atsumi & Sakai (Japan) will share with us the expanding use of social media in Japan and relevant regulations, as well as recent examples of complaints, influencer marketing and privacy issues.
Peter LeGuay from Thomson Geer (Australia) will introduce the key question: When is a social media post distinguishable as advertising material. He will also analyse recent examples of complaints, and bring along the commercial considerations when using influencer marketing.
Denise Mirandah from Mirandah Asia (Singapore) will give practical advice on obligations when using social media, based on codes of practice and ethics, and general principles under the local legal system.
Kanu Priya from Kan & Krishme (India) will focus on recent developments in social media advertising laws and the changing liability of social media influencers, and additionally, the draft Guidelines for Intermediaries and the increase in social media censorship.
Julika Wahlmann-Smith from Hesketh Henry (New Zealand) will cover the following tricky questions: How are advertising codes applied to social media? What is deemed to be an advertisement in social media? Is the advertiser responsible for user generated content?
Justina Zhang from TransAsia Lawyers (China) will elaborate on some new forms of promotion via social media, the influencer’s role in e-commerce platforms, and their liability. She will also address recommendations for advertisers when working with influencers, as well as online privacy issues in social media advertising.
The Asia Pacific Social Media Year in Review Webinar will be held on Thursday, 27th February, 2020 at 10:30 - 11:30 a.m. China Standard Time. This webinar will be conducted online in English. If you are interested in attending, please contact us or register HERE.
