Welcome to the November 2020 edition of our Ads & Brands Law Digest, covering legal and regulatory developments from the last few weeks relevant to advertising, marketing and brand-owning businesses. 

This month, we cover a wide variety of regulatory interventions including the Department for Digital, Culture, Media and Sports' proposed banning of the advertising of HFSS foods online, CAP guidance on qualifications in advertising, a CAP consultation on advertising loot boxes, a new Digital Media Unit as part of the CMA, a European parliament call for less greenwashing and changes to the Broadcasting and Advertising Scheduling Codes. On the trade marks and intellectual property front we have Brexit-related changes to the service of documents, a consultation on exhaustion of rights and a case about IP rights in jeans and lookalike products.