Ruling in Picnic-Verstappen Case Increases Room For Use of Lookalikes in Advertising
The use of a celebrity's lookalike in advertising is allowed if it is clear to the public that it concerns a lookalike, the public will...
I advise on all aspects of advertising and marketing law, including (cross-border) clearance work, agency-client contracts, celebrity talent agreements, influencer agreements, license agreements, privacy, contests, promotions and dispute resolution in the advertising sector before the civil courts and self-regulatory bodies. My work also concerns the protection and enforcement of intellectual property rights (including trade marks and copyright). Based in creative hub Amsterdam, the Netherlands, my clients include many major ad agencies and high-profile brand owners active across a wide range of sectors, including FMCG, food & beverages, retail, entertainment, aviation, fashion, technology and charity.
I teach advertising law to lawyers in a postgraduate program and lecture on portrait law at VU University Amsterdam and Comparative Advertising and Trademarks at Leiden University. I chair the Netherlands Advertising Law Association and I am Global Vice Chairman of the Global Advertising Lawyers Alliance (GALA), a network of the leading advertising lawyers active in many countries across the globe.
The use of a celebrity's lookalike in advertising is allowed if it is clear to the public that it concerns a lookalike, the public will...
Dynamic pricing policies, scarcity indications, nudging, social proof, dark patterns. There are many tactics out there to influence...
The die is cast: European advertising law is going to change. Amendments to the Unfair Commercial Practices Directive were approved by...
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