The Spanish antitrust regulator, CNMC, imposed a multi-million euro fine for anti-competitive behavior related to the marketing of television advertising to the Spanish national broadcasters Mediaset and Atresmedia.
The regulator found that both companies imposed a high quota on advertisers, forcing them to spend a significant part of their advertising budget on the broadcasters, limiting, as a result, the capacity of other TV channels from securing ad revenue.
The two groups were required to modify this commercial strategy within three months and were fined a total of 77.1 million euros.
/Passle/5ca769f7abdfe80aa08edc04/SearchServiceImages/2024-12-16-16-35-24-812-676056cc044a44825e000520.jpg)
/Passle/5ca769f7abdfe80aa08edc04/MediaLibrary/Images/5d551c4d8cb62305fcfdcb14/2024-02-28-17-13-03-324-65df699ff4582f717c4118c2.png)