Maxine Garrett helps creative agencies, technology and e-commerce companies, and brands leverage their intellectual property (IP) assets and talent to enter into successful licensing and services relationships. She facilitates productive partnerships, preempts conflicts and protects her clients’ legal interests in joint ventures, complex technology agreements and agency/brand partnerships.
Maxine helps her clients form business and licensing relationships that hinge on valuable IP and technology assets. As an integrated and engaged team member from the earliest stages of a project, Maxine spots potential issues that inform the path forward. She develops contracts that are protective, business-driven and functional.
In negotiations, Maxine collaborates effectively to achieve creative solutions with all stakeholders. Whether negotiating a technology license, an advertising services agreement or the terms of a joint strategic venture, she finds opportunities to build stronger connections with commercial counterparts. Maxine also counsels clients on a range of copyright, trademark, right of publicity and privacy matters, helping them identify and monetize valuable IP assets.
Before she joined Davis+Gilbert, Maxine practiced IP law at Debevoise & Plimpton. She advised clients on IP protection and licensing matters and the IP aspects of corporate transactions in a range of industries, including e-commerce, telecommunications, technology, media and financial services.
Prior to her legal career, Maxine worked in the music industry at IMG Artists and Razor & Tie Direct, where she developed an interest in IP and technology issues impacting the arts and music.
