4/15/2026 2:18:01 PM Transparency of Information and Generative Artificial Intelligence: The Italian Competition Authority Accepts DeepSeek Commitments Tackling Hallucinations in AI Models By Donata Cordone With decision no. 31784 of 16 December 2025 (the “Decision”), the Autorità Garante della Concorrenza e del Mercato (“AGCM”) closed...
4/15/2026 2:11:45 PM News on the Fight Against Greenwashing: Italy Implements EU Directive on Empowering Consumers for the Green Transition By Donata Cordone In collaboration with Chiara Ciapparelli On 5th February 2026 the Italian Council of Ministers granted final approval to the Legislative...
4/15/2026 2:05:51 PM The Italian Competition Authority Opens Two Investigations Into Ambush Marketing in Relation to the Milano Cortina 2026 Winter Games By Donata Cordone Thanks to Arianna Daveri for collaborating on this article. On 19 February 2026, the Italian Competition Authority (Autorità Garante...
4/15/2026 2:04:05 PM Italian Consumer Code: New Right of Withdrawal Rules for Online Contracts (Article 54-bis) By Donata Cordone Thanks to Niccolò Francesco Coscarelli for collaborating on this article. Legislative Decree of December 31, 2025, No. 209, (the...
1/20/2026 8:39:06 PM The European Accessibility Act as Implemented in Italy: What’s New for Online Pharmacies? By Donata Cordone This article is written in collaboration with Antonino Iago Gentile (associate, Portolano Cavallo) From June 28, 2025, the accessibility...
1/20/2026 5:59:46 PM Pharma-Influencers Under the Scrutiny of the Italian Self-Regulatory Body By Donata Cordone Fabiana Bisceglia This article is written in collaboration with Giuliano Pezzimenti (stagiaire, Portolano Cavallo) The Monitoring Committee, i.e. one of...
4/26/2024 3:58:28 PM The EU Directive Empowering Consumers for the Green Transition Has Been Adopted By Donata Cordone Thanks to Livia Petrucci for collaborating on this article The EU Directive empowering consumers for the green transition through better...
7/5/2023 1:29:34 PM The Advertising Self-Regulatory Institute updated its Digital Chart Regulation: New rules for influencer marketing By Donata Cordone Thanks to Denise Moretti and Livia Petrucci for collaborating on this article On June 1, 2023, the Advertising Self-Regulatory Institute...
4/14/2023 2:08:45 PM Italy Implements EU Omnibus Directive on Consumer Protection: Legislative Decree No. 26/2023 Published in the Official Gazette By Donata Cordone In collaboration with Livia Petrucci Legislative Decree No. 26/2023 (available here, Italian only — “Decree”) implementing Directive (EU)...
4/14/2023 2:05:15 PM Green Claims: A New EU Proposal for a Directive on Substantiation and Communication of Explicit Environmental Claims By Donata Cordone Thanks to Clara Fallocco for collaborating on this article On March 22, 2023, the European Commission adopted a proposal for a directive...
3/2/2023 2:52:38 PM Ministry of Enterprises and Made in Italy Has Published the Updated Version of the FAQs on Prize Promotions: A Stance on NFT and Cryptocurrency Prizes By Donata Cordone In collaboration with Livia Petrucci Prize promotions in Italy are heavily regulated under Italian Presidential Decree No. 430/2001...
5/6/2022 5:22:51 PM First Enforcement of Law Decree No. 16/2020 on Ambush Marketing by the Italian Competition Authority Against Zalando By Donata Cordone The Italian Competition Authority (“AGCM”) has issued a EUR 100,000 sanction against Zalando SE (“Zalando”) for an ambush marketing...
6/22/2021 8:45:58 PM The Italian Competition Authority Opens a Hidden Influencer Marketing Proceeding against British American Tobacco Italia S.p.A. And Three Influencers By Donata Cordone On May 31, 2021, the Italian Competition Authority (“Authority”) opened a proceeding against the Italian unit of the tobacco giant...
10/28/2020 10:28:06 PM The Stevenage Challenge: Digital Customer Engagement and Brand Promotion By Donata Cordone The Italian version of this article was first published on Wired. Brands pay millions to sponsor sporting events, soccer teams, and...
1/23/2020 4:40:52 PM The Italian Competition Authority hits the Italian oil-and-gas giant Eni with the highest possible fine in a “greenwashing” advertising case By Donata Cordone On December 20, 2019, the Italian Competition Authority (“Authority”) fined the Italian oil-and-gas company, Eni, an industry leader,...
9/8/2025 2:25:37 PM Speakers Announced for IAA's "Navigating Evolving Rules on Digital Marketing" Event in Milan By Jeff Greenbaum In connection with the International Advertising Association's Creativity4Better conference, which is being held in Milan this year, the...