5/14/2026 9:57:19 PM Zee v. Nykaa (India): What Every Brand and Their Counsel Needs to Know About Music on Instagram By Sharad Vadehra Aakriti Vadehra Zee Entertainment Enterprises, one of the biggest entertainment houses in India, filed a lawsuit at the Delhi High Court against Nykaa...
4/27/2026 8:43:22 AM India's Online Gaming Rulebook Has Arrived — But the Game Is Far From Over By Sharad Vadehra Aakriti Vadehra On April 22, 2026, the Ministry of Electronics and Information Technology quietly published an extraordinary Gazette notification that...
4/15/2026 1:56:13 PM When Brands Borrow Bollywood: The Legal Risks of Using Movie Characters in Advertising By Sharad Vadehra Aakriti Vadehra Introduction Imagine a popular FMCG brand launching a campaign featuring a beloved Bollywood character — without asking anyone’s...
1/24/2025 6:06:47 PM India’s Ad Law Wrap 2024 By Sharad Vadehra Kanu Priya Aakriti Vadehra The advertising landscape in India is no stranger to bold claims and ambitious creativity, but 2024 marked a turning point—a year when...
3/6/2026 2:51:37 PM Milestones or Myth? India’s CCPA Cracks Down on ‘Superstar’ Baby Claims By Sharad Vadehra In the high-stakes world of Indian ed-tech, the promise of "early excellence" has always been a powerful marketing lever. However, a...
2/17/2026 3:58:36 PM India’s 2026 IT Rules Amendment: Regulating AI-Generated Content and Accelerating Compliance By Sharad Vadehra Aakriti Vadehra On 10 February 2026, the Ministry of Electronics and Information Technology (MeitY) formally notified the Information Technology...
10/14/2020 8:53:04 PM You're Invited! "Asia Pacific Advertising Law Year in Review" Webinar By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a webinar, "Asia Pacific Advertising Law Year in Review," on Thursday, October...
4/8/2025 1:54:15 PM India Scraps 6% Equalisation Levy ("Google Tax") on Online Ads By Sharad Vadehra Aakriti Vadehra Introduction The Indian government has officially withdrawn the 6% Equalisation Levy (EL)—commonly known as the "Google Tax"—which was...
3/26/2025 3:37:21 PM Bar Council of India Cracks Down on Legal Advertising and Influencer Culture By Sharad Vadehra Aakriti Vadehra On March 17, 2025, the Bar Council of India (BCI) issued a strong rebuke to what it called a disturbing rise in unethical legal...
1/29/2023 2:58:42 PM Endorsements Know-Hows: New Influencer Rules in India By Sharad Vadehra On January 20, 2023, the Department of Consumer Affairs of India released new rules for influencers called, “Endorsement Know Hows”...
1/17/2023 12:56:31 PM Madhya Pradesh High Court - Condom Ad featuring Couple Playing Garba does not Hurt Religious Sentiments By Sharad Vadehra Introduction In a recent judgment (MAHENDRA TRIPATHI v. THE STATE OF MADHYA PRADESH [1]), the High Court of Madhya Pradesh ruled that a...
12/19/2022 6:29:34 PM Framework Launched by the Government of India to Restrict Fake Reviews on E-commerce Sites By Sharad Vadehra Recently, the Department of Consumer Affairs along with the Department and Bureau of Indian Standards (BIS), announced a framework titled...
11/16/2022 4:02:36 PM Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2022 By Sharad Vadehra With the aim of making the social media intermediaries accountable to ensure a secure, credible and dependable internet, and to make...
11/1/2022 2:49:28 PM Strong-Worded Advisory by the MIB on Advertisements of Online Betting Platforms By Sharad Vadehra In one of our previous blogs, “Covid-19 and Online Gaming in India”, the Guidelines issued by the Advertising Standards Council of India...
6/21/2022 1:58:52 PM Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 – Part 3 By Sharad Vadehra In the previous two parts of this Article, we have discussed the provisions of the Guidelines for Prevention of Misleading Advertisements...
6/21/2022 1:53:18 PM Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 – Part 2 By Sharad Vadehra Continuing from Part 1 where we introduced the Guidelines and discussed bait advertising, surrogate advertising, and free claim...