Listen to Venable’s Ad Law Tool Kit Show Podcast – “Green Claims”

Episode 4 of Venable’s Ad Law Tool Kit Show, Season 2,is now available. Listen to “Green Claims” here, or search for it in your favorite podcast player.

Protecting the environment and practicing social responsibility not only benefit the planet, but also provide a compelling value proposition. The Federal Trade Commission (FTC) has issued detailed guidance for marketers about how to substantiate green claims, and states are increasingly passing laws governing environmental advertising.

In this episode, Venable partner Claudia Lewis discusses how marketers can promote the environmentally conscious aspects of their products while avoiding so-called greenwashing.

Venable’s Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. The Season 2 episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and marketing to children.

If you have specific questions after listening to this episode, don’t hesitate to contact me or Claudia to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

And if you haven’t already, be sure to subscribe to this award-winning blog and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.

Tune in next week, when I will be talking to Venable partner Jean-Paul Cart about “Litigation Trends in Privacy Law.”