6/26/2025 6:44:41 PM Recyclable, Renewable, Regulated: NAD Pokes Holes in Boxed Water’s Green Pitch By Len Gordon Shahin Rothermel Micah Wallen In a decision underscoring the complexity and risks of making environmental marketing claims, the National Advertising Division (NAD)...
4/21/2025 9:26:37 PM Key Takeaways from Venable’s 11th Annual Advertising Law Symposium By Len Gordon Venable’s Advertising and Marketing Group hosted its 11th Advertising Law Symposium at our offices in Washington, DC on March 20. The...
3/18/2025 9:27:45 PM Pleading an Injury in Consumer Class Actions: Is It Enough to Just Say So? By Len Gordon By Caitlin Blanche & Kaidyn McClure In recent years, businesses have faced an onslaught of consumer class actions challenging...
2/25/2025 5:22:46 PM Lawsuit Alleging Greenwashing Filed against Procter & Gamble for Charmin Toilet Paper By Shahin Rothermel Len Gordon Claudia Lewis Last month, a putative class action was filed against Procter & Gamble challenging various green advertising claims for its Charmin...
2/25/2025 5:19:52 PM New York Court Dismisses Suit Against JBS but Allows Attorney General to File Amended Complaint By Len Gordon By Leonard L. Gordon & Eden Caliendo Environmental claims are a powerful tool for companies to demonstrate their commitment to...
10/22/2024 4:59:31 PM Listen to Venable’s Ad Law Tool Kit Show Podcast – “Green Claims” By Shahin Rothermel Episode 4 of Venable’s Ad Law Tool Kit Show, Season 2,is now available. Listen to “Green Claims” here, or search for it in your favorite...
9/18/2024 9:30:34 AM Environmental Claims in Fashion: CMA publishes NEW 'Fashion Supplement' to its Green Claims Code By Geraint Lloyd-Taylor Green claims are in vogue. One might say green is the new black, except that creates the impression this might be some passing trend....
8/29/2024 3:44:02 PM Is greenhushing stifling green innovation? By Brinsley Dresden Like most middle-aged men, I'm a small boy at heart. I like cars and ships and trains and even aircraft, provided I don't have to fly in...
4/8/2024 5:12:09 PM NAD Issues Decision Addressing “Clean,” “Ethically and Sustainably Sourced,” and Efficacy Claims for Amyris Clean Beauty's Biossance Skincare Products By Shahin Rothermel By Shahin O. Rothermel, Richard Starr & Nicole Yapp Last month, the National Advertising Division of BBB National Programs (NAD)...
3/27/2024 11:14:02 AM CMA (finally!) resolves investigation into fashion retailers, issues open letter to fashion industry By Geraint Lloyd-Taylor Way back in July 2022, the CMA (Competition and Markets Authority) put fashion retailers under its very own spotlight by launching...
3/20/2024 8:58:30 PM California Court Cites FTC Green Guides, Allowing Plaintiff’s Challenge of Colgate Toothpaste Tubes “Recyclable” Claims to Proceed By Ellen Berge Shahin Rothermel By Ellen T. Berge, Shahin O. Rothermel & Ellis McKennie Is a product recyclable if it is made of recyclable materials? Or is it...
3/20/2024 8:52:09 PM Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...
12/6/2023 1:40:55 PM Is it possible for airlines to make green claims without being shot down in flames by the ASA? By Brinsley Dresden Today’s publication of three upheld complaints by the Advertising Standards Authority (ASA) against three different airlines for...
11/28/2023 1:42:15 PM Is it time to chuck your recycling claim in the bin? And if so, what do you replace it with? By Brinsley Dresden As well as launching its new 5 year strategy today at its “Greenspeaking with Confidence” webinar, the Advertising Standards Authority...
11/27/2023 5:05:38 PM Warning: Hazard Ahead - Social Responsibility Rules are likely to create serious obstacles for car ads By Brinsley Dresden Sarah Feneck In a landmark ruling, the UK’s Advertising Standards Authority (‘ASA’) has banned two ads for the Toyota Hilux Sports Utility Vehicle...
7/13/2023 8:35:37 PM Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported By Ronald Urbach Alexa Meera Singh Environmental marketing remains a priority for regulators, self-regulators and the class action bar. As the Federal Trade Commission...