Oct 22, 2024 Listen to Venable’s Ad Law Tool Kit Show Podcast – “Green Claims” By Shahin Rothermel Episode 4 of Venable’s Ad Law Tool Kit Show, Season 2,is now available. Listen to “Green Claims” here, or search for it in your favorite...
Sep 18, 2024 Environmental Claims in Fashion: CMA publishes NEW 'Fashion Supplement' to its Green Claims Code By Geraint Lloyd-Taylor Green claims are in vogue. One might say green is the new black, except that creates the impression this might be some passing trend....
Aug 29, 2024 Is greenhushing stifling green innovation? By Brinsley Dresden Like most middle-aged men, I'm a small boy at heart. I like cars and ships and trains and even aircraft, provided I don't have to fly in...
Apr 08, 2024 NAD Issues Decision Addressing “Clean,” “Ethically and Sustainably Sourced,” and Efficacy Claims for Amyris Clean Beauty's Biossance Skincare Products By Shahin Rothermel By Shahin O. Rothermel, Richard Starr & Nicole Yapp Last month, the National Advertising Division of BBB National Programs (NAD)...
Mar 27, 2024 CMA (finally!) resolves investigation into fashion retailers, issues open letter to fashion industry By Geraint Lloyd-Taylor Way back in July 2022, the CMA (Competition and Markets Authority) put fashion retailers under its very own spotlight by launching...
Mar 20, 2024 California Court Cites FTC Green Guides, Allowing Plaintiff’s Challenge of Colgate Toothpaste Tubes “Recyclable” Claims to Proceed By Ellen Berge Shahin Rothermel By Ellen T. Berge, Shahin O. Rothermel & Ellis McKennie Is a product recyclable if it is made of recyclable materials? Or is it...
Mar 20, 2024 Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...
Dec 06, 2023 Is it possible for airlines to make green claims without being shot down in flames by the ASA? By Brinsley Dresden Today’s publication of three upheld complaints by the Advertising Standards Authority (ASA) against three different airlines for...
Nov 28, 2023 Is it time to chuck your recycling claim in the bin? And if so, what do you replace it with? By Brinsley Dresden As well as launching its new 5 year strategy today at its “Greenspeaking with Confidence” webinar, the Advertising Standards Authority...
Nov 27, 2023 Warning: Hazard Ahead - Social Responsibility Rules are likely to create serious obstacles for car ads By Brinsley Dresden Sarah Feneck In a landmark ruling, the UK’s Advertising Standards Authority (‘ASA’) has banned two ads for the Toyota Hilux Sports Utility Vehicle...
Jul 13, 2023 Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported By Ronald Urbach Alexa Meera Singh Environmental marketing remains a priority for regulators, self-regulators and the class action bar. As the Federal Trade Commission...
May 12, 2023 Greenwashing - EU might set bar even higher than UK By Geraint Lloyd-Taylor Over the past few years, the UK regulators concerned with combating ‘greenwashing’ - i.e., the Competition and Markets Authority (CMA)...
Mar 14, 2023 Eat your greens: Calls for regulators to ban climate-neutral claims relating to food and drink By Geraint Lloyd-Taylor Another week, another story about climate-neutral claims. The European consumer association BEUC has now stuck its ten (euro)cents in,...
Mar 06, 2023 Green Marketing - Challenges with Net Zero Claims By Erik Ullberg As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing...
Mar 01, 2023 Green claims: Are the latest green developments eco-ing around your head? Finding it hard to keep up? Worry not! By Geraint Lloyd-Taylor If you are finding it hard to keep up with the latest developments in the area of Environmental advertising, you are not alone!! Every...
Mar 01, 2023 Lufthansa's green claim grounded by the ASA By Brinsley Dresden It's not been a good week for green claims and airlines. Today's publication of a decision by the UK's Advertising Standards Authority to...