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Erik Ullberg

Partner, Wistrand Advokatbyrå

Gothenburg, Sweden

erik.ullberg@wistrand.se

About me

I work primarily with advising Swedish and international clients in matters related to contentious and non-contentious IP, IT and Technology, advertising and marketing, unfair competition, but also public procurement, EU & Competition law. I am especially taking an interest in legal issues related to digital and social media such as challenges concerning marketing, branded content, privacy, data protection and user generated content (UGC).

3/6/2023 2:37:00 PM

Green Marketing - Challenges with Net Zero Claims

By Erik Ullberg

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing...

10/1/2020 12:00:00 AM

Governmental Report Proposes a New Swedish Consumer Protection Act

By Erik Ullberg

It is becoming increasingly common for consumers to make cross-border purchases and consumers are offered goods with digital content and...

9/25/2019 6:56:02 PM

Consequences of the new Swedish Gambling Act

By Erik Ullberg

Actors within the Swedish gambling market have faced changed conditions for conducting business operations in Sweden since the new...

8/21/2019 10:09:17 PM

The Boundaries for Influencer Marketing Cooperations

By Erik Ullberg

In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers “Kenza”. Kenza...