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Erik Ullberg

Partner, Wistrand Advokatbyrå

Gothenburg, Sweden

erik.ullberg@wistrand.se

About me

I work primarily with advising Swedish and international clients in matters related to contentious and non-contentious IP, IT and Technology, advertising and marketing, unfair competition, but also public procurement, EU & Competition law. I am especially taking an interest in legal issues related to digital and social media such as challenges concerning marketing, branded content, privacy, data protection and user generated content (UGC).

06 Mar, 2023

Green Marketing - Challenges with Net Zero Claims

By Erik Ullberg

As consumers are becoming more conscious about their environmental footprint when purchasing goods or services, there is an increasing...

01 Oct, 2020

Governmental Report Proposes a New Swedish Consumer Protection Act

By Erik Ullberg

It is becoming increasingly common for consumers to make cross-border purchases and consumers are offered goods with digital content and...

25 Sep, 2019

Consequences of the new Swedish Gambling Act

By Erik Ullberg

Actors within the Swedish gambling market have faced changed conditions for conducting business operations in Sweden since the new...

21 Aug, 2019

The Boundaries for Influencer Marketing Cooperations

By Erik Ullberg

In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers “Kenza”. Kenza...