I work primarily with advising Swedish and international clients in matters related to contentious and non-contentious IP, IT and Technology, advertising and marketing, unfair competition, but also public procurement, EU & Competition law. I am especially taking an interest in legal issues related to digital and social media such as challenges concerning marketing, branded content, privacy, data protection and user generated content (UGC).
In January 2019, the Swedish Consumer Ombudsman filed a lawsuit against one of the biggest Swedish female influencers “Kenza”. Kenza...
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