Ron Urbach has been a firsthand participant in the history and recent explosive growth of the advertising and marketing ecosystem — and the laws that apply to it. He advises marketing-driven clients in every sector and subsector, helping them successfully navigate legal issues with practical business solutions.
In the course of his career, Ron has seen industries and marketing practices emerge and adapt as technologies, regulatory frameworks and consumer needs change. This makes him a savvy guide, especially to companies that push the boundaries of business and law. Whether drafting agreements, handling challenges — governmental, competitor or consumer — or as an astute adviser, his unique perspective and ability to evaluate business risk in unsettled legal environments are indispensable to his clients.