10/15/2024 2:43:14 PM Court of Justice Clarifies Discount Communication By Myrna Teeuw This is important for any company that occasionally advertises a discount to consumers. Ever since the amended Price Display of Products...
10/10/2024 1:27:48 PM Court of Justice clarifies discount communication By Myrna Teeuw This is important for any company that occasionally advertises a discount to consumers. Ever since the amended Price Display of Products...
7/16/2024 1:11:54 PM "A juice a day keeps the doctor away" is a health claim By Myrna Teeuw "A juice a day keeps the doctor away". This variation on the well-known statement "An apple a day keeps the doctor away" seems like a...
4/10/2024 2:00:02 PM Shell sustainability ambition not specific enough By Myrna Teeuw Shell may well say that it is "also investing in new energy." But "We are changing for a cleaner future" should be more specific. While...
12/14/2023 1:21:58 PM Tata Steel may communicate sustainability ambition By Myrna Teeuw Companies with a negative environmental impact are also allowed to make sustainability claims. This was already reflected by previous...
12/12/2023 2:06:32 PM Greenpeace has broad freedom of speech By Myrna Teeuw Greenpeace is allowed to express its opinion in a confrontational commercial about the role it believes the Dutch bank Rabobank plays in...
11/23/2023 1:19:08 PM ALERT: no advertising of unauthorized novel food By Myrna Teeuw Food industry beware! The Advertising Code Committee (ACC) distributed an Alert (in Dutch) because unauthorized novel food was being...
11/23/2023 12:47:32 PM 'Serving suggestion' is not a magic formula By Myrna Teeuw Many food packages include a ‘serving suggestion’ (aka ‘serving tip’). But what does this mean? The Board of Appeal outlines two ways in...