Jonas D. Gassmann

Counsel, VISCHER AG

Zurich, Switzerland

About me

I am an attorney at law specialised in intellectual property law and white collar crime. Media law (including telecoms and advertising law), IT and data law are further key areas of my practice.

I have vast litigation experience in the field of trademark, design, patent, copyright and unfair competition law, and support clients in particular in their fight against counterfeits and enforcement of rights online. My experience in the field of white collar crime is also very broad, including in the context of internal investigations. I represent both companies and individuals in proceedings before Swiss authorities and courts.

I also advise and support clients outside of litigation, such as on branding and advertising strategies or by negotiating and drafting complex agreements in the media and entertainment sector (e.g. TV and SVOD license and distribution agreements and co-operation agreements). I have a profound understanding of the interactions between law, technology, and the economy.

I am an active member of several professional associations such as the International Trademark Association (INTA) and the International Association of Privacy Professionals (iapp). I am a Certified Information Privacy Professional Europe (CIPP/E) and hold an LL.M. degree in Media Law of the Queen Mary University of London. I regularly publish and am a frequent speaker in my areas of expertise.

26 March, 2024

AI in Marketing: 4 Unfair Competition Law Pitfalls

By Jonas D. Gassmann

Artificial intelligence can help companies automate their marketing processes and make them more efficient. It can also be used to...