10/9/2025 9:06:34 AM Milieu Centraal may continue its campaign ‘Honest about Wood Burning’ By Ebba Hoogenraad The days are getting shorter, the evenings colder. Time for a cozy gathering by a crackling fire. Lovely, right? Or maybe not… Knowledge...
10/15/2024 2:41:50 PM Plant-Based Product Roombeter Must Change Name By Ebba Hoogenraad Upfield (now Flora Food Group) must change the sales name of its product ROOMBETER. The plant-based product may compete with with butter...
4/10/2025 8:46:11 AM ACM starts enforcement of sustainability claims in food sector By Ebba Hoogenraad Important news: the Netherlands’ Authority for Consumers and Markets (ACM) has announced its focus on enforcement of sustainability...
10/19/2021 1:02:05 PM Influencer Marketing: Active Monitoring Mandatory! By Ebba Hoogenraad Anyone who contracts an influencer will of course ensure that the influencer has to comply with all advertising rules: Mentioning #ad and...
10/19/2021 1:09:26 PM Comfort When You Are Gloomy ... By Ebba Hoogenraad “Vitalize Positive Saffron Complex works uplifting when you are feeling gloomy.” Is this claim allowed or not? It requires great accuracy...
10/15/2024 2:45:12 PM Food Supplement or Medicine? Manufacturer’s Intent Is the Deciding Factor By Lisanne Steenbergen The text "reduces swelling and relieves pain" cannot be used for a food supplement. Food law prohibits making medical claims. This...