NFTs: A Brazilian Legal Perspective
Non-fungible tokens (NFTs) emerged as a cultural response to create technical scarcity on the internet, developing new types of digital...
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“Tasty as Ham, Light as Turkey Breast”: Misleading or Not?
“Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former anchor...
Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results
João Doria v. Marisa Monte and Arnaldo Antunes
João Doria, governor of the state of São Paulo and presidential candidate, was sentenced,...
Burger King and False Advertising in Brazil
In 2018, during the Easter holiday, Burger King promoted an advertising campaign through social media for the "Whopper Páscoa" (“Easter...
Misleading School Ad With False Data on the Brazilian National High School Exam
On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...
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