“Tasty as Ham, Light as Turkey Breast”: Misleading or Not?
“Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former anchor...
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Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results
João Doria v. Marisa Monte and Arnaldo Antunes
João Doria, governor of the state of São Paulo and presidential candidate, was sentenced,...
Misleading School Ad With False Data on the Brazilian National High School Exam
On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...
New CONAR (National Council for Advertising Self-Regulation) Rules for Advertising by Influencers
In December 2020, CONAR presented the Digital Influencer Advertising Guidelines to the Ministry of Justice. It updated the guidelines for...
New Rules for Packaged Food’s Nutrition Labeling in Brazil
The Brazilian National Health Surveillance Agency (Anvisa) approved on October 7, 2020, new labeling rules regarding packaged food’s...
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