"Combating Misleading Competitor Advertising" at GALA's Annual Advertising Law Conference

At next month's Global Advertising Lawyers Alliance annual advertising law conference, Global Advertising in an Age of Crisis and Change, one of our featured sessions will be, "Levelling the Playing Field:  Strategies for combating misleading competitor advertising around the world."  

Brinsley Dresden, from Lewis Silkin (United Kingdom), will moderating the session, which will include the following speakers: 

• Jose Antonio Arochi, Arochi & Lindner (Mexico)
• Ariela Agosin, Albagli Zaliasnik (Chile)
• Peter LeGuay, Thomson Geer (Australia)
• Soren Pietzcker, Heuking (Germany)
• Ignacio Temino, Abril Abogados (Spain)

In most countries, trademark law will provide a remedy when a competitor engages in false or misleading comparative advertising.  But if your name or logo is not used, and your competitor simply publishes misleading advertising to give itself an unfair competitive advantage, what can you do?  Should you go to court?  Complain to a regulator?  Use a self-regulatory organization's dispute resolution mechanism?  In this panel, we'll look at the different options available to brand owners around the world and consider how a coordinated approach can pay dividends. 

The conference will be held on Thursday, October 13, 2022 at the Ham Yard Hotel in London.  It begins with lunch at 12:30 p.m., and after the program concludes at 6:00 p.m., all attendees are invited to stay for a cocktail party.

For more information about the conference and to register, click here.  For additional questions, please reach out to GALA's Executive Director, Stacy Bess, at sbess@galalaw.com.