2/20/2025 3:28:42 PM Court Dismisses Consumer Lawsuit Over Lululemon's "Be Planet" Campaign By Jeff Greenbaum In 2020, “athleisure” fashion brand Lululemon launched its “Be Planet” marketing campaign. As part of the campaign, Lululemon made a...
2/19/2025 3:16:22 PM Can You Add Advertising to an Ad-Free Service? By Jeff Greenbaum When consumers subscribe to Amazon Prime, they get free shipping, access to Amazon Prime Video, Amazon Music, and other benefits. Up...
2/15/2025 2:43:04 PM Court Dismisses New York Attorney General's Lawsuit Over "Net Zero" Claims By Jeff Greenbaum About a year ago, the New York Attorney General sued JBS Food Company and JBS USA Food Company Holdings (together, “JBS”) in New York...
2/9/2025 1:32:22 PM CFPB (Apparently) Shuts Down Operations By Jeff Greenbaum According to media reports, Russell Vought, the Director of the Office and Management and Budget, who is also serving as the Acting...
2/7/2025 1:49:44 PM Yrefy Enters Into $750K Settlement With Massachusetts Over Use of Celebrity Endorsers By Jeff Greenbaum The Securities Division of the Office of the Secretary of the Commonwealth of Massachusetts just entered into a settlement with Yrefy, a...
2/4/2025 12:49:23 AM FTC Closes Two "Made in USA" Inquiries By Jeff Greenbaum The Federal Trade Commission recently closed two investigations into marketers' “Made in USA” claims. Here's a quick recap. The FTC...
2/2/2025 3:07:53 PM Big Ass Fans Settles With California DAs Over "Clean Air" Claims By Jeff Greenbaum A group of District Attorneys in California reached a settlement with Big Ass Fans, resolving allegations that the company misled...
1/27/2025 6:22:21 PM Hoping to Advertise on Mars? By Jeff Greenbaum With President Trump pledging to send astronauts to Mars, cutting-edge advertisers may be wondering whether we can plant more than just...
1/25/2025 11:21:41 PM FTC Chair Says "DEI is Over at the FTC" By Jeff Greenbaum Last week, Federal Trade Commission Chairman Andrew N. Ferguson announced that “DEI is over at the FTC." Ferguson explained, “DEI is a...
1/16/2025 2:13:02 PM Court Dismisses NYC's Lawsuit Against Fossil Fuel Companies for False Advertising By Jeff Greenbaum In 2021, the City of New York sued Exxon, Shell, BP, and the American Petroleum Institute, alleging that they violated New York City's...
1/10/2025 7:09:30 PM You're Invited: IAA's "Global Advertising Law Developments: Year in Review" By Jeff Greenbaum On Wednesday, January 29th, 2025, the International Advertising Association will be hosting a webinar, “Global Advertising Law...
1/7/2025 1:02:40 PM FTC Warns Companies About the Risks of Consumer Harm From the Use of AI By Jeff Greenbaum Last week, the Federal Trade Commission's Office of Technology and Division of Advertising Practices issued a joint warning to companies...
1/3/2025 4:40:51 PM Is it Time to Update Your Shipping and Return Practices? By Jeff Greenbaum Last month, the Federal Trade Commission announced that it entered into a more than $2 million settlement with online retailer GOAT,...
12/24/2024 3:20:54 PM Is Your Pickleball Paddle "USA Pickleball Approved"? By Jeff Greenbaum With some days off coming up for the holidays, I've been thinking about fitting in some racquet sports. This seemed like a good time,...
12/11/2024 1:46:35 PM Reform of Principles and Rules for Advertising Financial Products and Services By Ricardo Henriques Leonor de Sá e Frade Due to the importance that Advertising assumes in building the reputation and opinion of the public regarding products and services...
12/2/2024 11:22:56 PM When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...