Mumbai Notebook - What are the Top Priorities for Advertising SROs?

At the International Council for Advertising Self-Regulation annual meeting in Mumbai last week, ICAS Director Sibylle Stanciu-Loeckx presented the results of a survey conducted among ICAS members, which provides some interesting insights into the issues that are on the minds of advertising self-regulatory organizations around the world. 

Top Priorities

What are the the top priorities for advertising self-regulatory organizations globally?  The top seven are: 

• Influencer marketing;
• Environmental marketing;
• AI and automated advertising;
• HFSS advertising;
• Gambling advertising;
• Digital services and online platforms; and
• Transparency and disclosures.

Sensitive Issues

What are the key sensitive issues around the world, according to the advertising SROs? Here are the top ten: 

• HFSS advertising;
• Environmental marketing; 
• Gambling advertising; 
• Influencer marketing; 
• Digital services and online platforms; 
• AI and automated advertising; 
• Alcohol advertising; 
• Advertising to children; 
• Cryptocurrency and digital assets advertising; 
• Transparency and disclosures.

This survey provides some great clues about the types of enforcement and guidance you should expect to be seeing from advertising SROs in the year ahead.