ICC Launches Green Marketing Certification Program

The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the ICC Framework for Responsible Environmental Marketing Communications.  

The program, which is a three-hour online course, teaches participants how to effectively qualify and substantiate green marketing claims using global principles.  Participants who complete the course and pass the online exam will receive a “Certificate in Responsible Green Marketing Communications” from the ICC.   More information about the course is available here.  

The course was created by Oliver Gray, who currently serves as the Co-Chair of the ICC's Advertising and Marketing Code Revision Taskforce.  He previously served as Director General of the European Advertising Standards Alliance and the European Digital Interactive Advertising Alliance.  I was also very pleased to have been invited to contribute some teaching material to the course.