30 March, 2025 Mumbai Notebook - What are the Top Priorities for Advertising SROs? By Jeff Greenbaum At the International Council for Advertising Self-Regulation annual meeting in Mumbai last week, ICAS Director Sibylle Stanciu-Loeckx...
27 February, 2025 San Diego Notebook -- Thoughts From FTC Commissioner Holyoak on the Green Guides By Jeff Greenbaum FTC Commissioner Melissa Holyoak was one of the keynote speakers at this week's Consumer Brands Association annual CPG Legal Forum. She...
20 February, 2025 Court Dismisses Consumer Lawsuit Over Lululemon's "Be Planet" Campaign By Jeff Greenbaum In 2020, “athleisure” fashion brand Lululemon launched its “Be Planet” marketing campaign. As part of the campaign, Lululemon made a...
10 January, 2025 You're Invited: IAA's "Global Advertising Law Developments: Year in Review" By Jeff Greenbaum On Wednesday, January 29th, 2025, the International Advertising Association will be hosting a webinar, “Global Advertising Law...
14 August, 2024 Can You Show Birds Roaming Free When They're Only Raised Indoors? By Jeff Greenbaum Purdue markets “Fresh Line” chicken and turkey products. Although these chickens and turkeys were apparently raised indoors, the product...
12 August, 2024 You're Invited: "Environmental Claims and the Law: Navigating a Rapidly Shifting Landscape" By Jeff Greenbaum As part of Climate Week NYC, Frankfurt Kurnit will be hosting a program, “Environmental Marketing Claims and the Law: Navigating a...
26 June, 2024 You're Invited: IAA Fireside Chat with the Institute for Advertising Ethics By Jeff Greenbaum On July 9, 2023, the International Advertising Association will be hosting a virtual fireside chat with Andrew Susman, the President of...
24 June, 2024 You're Invited: "Instigating a Race to the Top: Greenwash Prevention" By Jeff Greenbaum On June 26th, the Institute for Advertising Ethics will be hosting a “Boardroom Ethics Briefing” entitled “Instigating a Race to the Top:...
28 May, 2024 Biden Administration Releases Voluntary Guidelines on Carbon Offsets By Jeff Greenbaum In order to advance the responsible development of voluntary carbon markets, and to help ensure that these markets drive ambitious and...
26 April, 2024 Save the Date: GALA in Cannes By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in Cannes on June 18, 2024....
20 March, 2024 Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...
22 February, 2024 Institute for Advertising Ethics Launches "Green Shield" Certification for Marketers By Jeff Greenbaum The Institute for Advertising Ethics just launched its Green Shield Certification Program to educate marketers about how to avoid...
13 February, 2024 You're Invited: "6th Annual Global Advertising Law Conference" By Jeff Greenbaum On March 13th, the Global Advertising Lawyers Alliance will be hosting its “6th Annual Global Advertising Law Conference.” The half-day...
08 February, 2024 ICC Launches Green Marketing Certification Program By Jeff Greenbaum The International Chamber of Commerce recently launched an environmental marketing certification program based on the principles of the...
08 December, 2023 California (Apparently) Pushes Date for VCMDA Compliance to 2025 By Jeff Greenbaum In October, California enacted the Voluntary Carbon Market Disclosure Act, which requires advertisers to include specific disclosures on...
26 October, 2023 Join GALA at the ANA Masters of Advertising Law Conference By Jeff Greenbaum The Association of National Advertisers will be hosting its annual Masters of Advertising Law Conference on November 15-17, 2023 in...