11/8/2025 9:50:32 PM New York Attorney General Obtains $1.1 Million Settlement Over "Net Zero by 2040" Claims By Jeff Greenbaum In mid-2024, the New York Attorney General sued JBS USA Food Company and its affiliate for false advertising, alleging that the companies...
10/30/2025 2:10:55 PM If Your Product is "Climate Neutral Certified," Can it Still Cause Environmental Harm? By Jeff Greenbaum Mondelez promoted its ZBAR snack bars as being “climate neutral certified.” The bars were certified as “climate neutral” by the Change...
7/19/2025 12:18:06 PM European Commission Says Green Directive Proposal is Back on the Table By Jeff Greenbaum Last month, in a surprise move, the European Commission announced that it intended to withdraw its proposed Green Claims Directive. It...
7/16/2025 12:23:12 PM You're Invited: "It's Not Easy Being Green: Navigating the Evolving Rules on Making Environmental Marketing Claims" By Jeff Greenbaum As part of Climate Week NYC, Frankfurt Kurnit will be hosting a seminar, “It's Not Easy Being Green: Navigating the Evolving Rules on...
6/9/2025 1:03:39 PM Connecticut Attorney General Settles With Lead Generator Over Solar Claims By Jeff Greenbaum Last last year, Connecticut Attorney General William Tong settled with EnergyBillCruncher.com, a lead generator for solar installers,...
3/30/2025 3:43:58 AM Mumbai Notebook - What are the Top Priorities for Advertising SROs? By Jeff Greenbaum At the International Council for Advertising Self-Regulation annual meeting in Mumbai last week, ICAS Director Sibylle Stanciu-Loeckx...
2/27/2025 11:26:24 PM San Diego Notebook -- Thoughts From FTC Commissioner Holyoak on the Green Guides By Jeff Greenbaum FTC Commissioner Melissa Holyoak was one of the keynote speakers at this week's Consumer Brands Association annual CPG Legal Forum. She...
2/20/2025 3:28:42 PM Court Dismisses Consumer Lawsuit Over Lululemon's "Be Planet" Campaign By Jeff Greenbaum In 2020, “athleisure” fashion brand Lululemon launched its “Be Planet” marketing campaign. As part of the campaign, Lululemon made a...
1/10/2025 7:09:30 PM You're Invited: IAA's "Global Advertising Law Developments: Year in Review" By Jeff Greenbaum On Wednesday, January 29th, 2025, the International Advertising Association will be hosting a webinar, “Global Advertising Law...
8/14/2024 12:05:26 PM Can You Show Birds Roaming Free When They're Only Raised Indoors? By Jeff Greenbaum Purdue markets “Fresh Line” chicken and turkey products. Although these chickens and turkeys were apparently raised indoors, the product...
8/12/2024 12:06:31 AM You're Invited: "Environmental Claims and the Law: Navigating a Rapidly Shifting Landscape" By Jeff Greenbaum As part of Climate Week NYC, Frankfurt Kurnit will be hosting a program, “Environmental Marketing Claims and the Law: Navigating a...
6/26/2024 12:13:44 PM You're Invited: IAA Fireside Chat with the Institute for Advertising Ethics By Jeff Greenbaum On July 9, 2023, the International Advertising Association will be hosting a virtual fireside chat with Andrew Susman, the President of...
6/24/2024 11:24:59 PM You're Invited: "Instigating a Race to the Top: Greenwash Prevention" By Jeff Greenbaum On June 26th, the Institute for Advertising Ethics will be hosting a “Boardroom Ethics Briefing” entitled “Instigating a Race to the Top:...
5/28/2024 1:39:49 PM Biden Administration Releases Voluntary Guidelines on Carbon Offsets By Jeff Greenbaum In order to advance the responsible development of voluntary carbon markets, and to help ensure that these markets drive ambitious and...
4/26/2024 3:55:30 PM Save the Date: GALA in Cannes By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a “Breakfast Meet-Up on Sustainability & Advertising” in Cannes on June 18, 2024....
3/20/2024 8:52:09 PM Are Your Aspirations Attainable? New York Attorney General Challenges “Net Zero” Claims By Ronald Urbach Alexa Meera Singh 63% of Americans are influenced by a corporation’s environmental reputation when making purchasing decisions – and 48% of Americans “have...