7/6/2026 9:44:06 PM ASA complaint handling changes: sharper processes, tighter deadlines and what advertisers should do now By Brinsley Dresden Helen Hart The Advertising Standards Authority (ASA) has updated its complaint handling procedures, following a review aimed at modernising,...
7/6/2026 9:31:06 PM ASA sharpens its focus on green advertising By Brinsley Dresden Helen Hart The last week of June saw London Climate Action Week, and the Advertising Standards Authority (ASA) published a "pulse" study examining...
7/6/2026 9:13:37 PM ASA and CAP issue guidance on accessibility provisions in advertising By Brinsley Dresden Helen Hart CAP and BCAP have published new guidance on how the advertising codes apply when advertisers use accessibility features such as audio...
6/25/2026 8:20:38 PM Message from Cannes: Advertising Self-Regulation Is Creativity's Greatest Protector By Brinsley Dresden Today (25th June) I had the pleasure and privilege of addressing the creative community in Cannes in my capacity as Global President of...
6/18/2026 10:14:07 PM ASA warns on AI-generated content and deepfakes By Brinsley Dresden The Advertising Standards Authority (ASA) has published new guidance on the use of AI-generated content and deepfakes in advertising,...
6/9/2026 2:05:38 PM What information must appear in social media ads? New ASA research provides some guidance. By Brinsley Dresden Geraint Lloyd-Taylor Rebecca Moore Ella Nawaro +1 more... Show less One of the most common regulatory challenges faced by advertisers is whether their online ads have omitted material information or only...
6/3/2026 10:37:07 AM Like a seagull on the esplanade, the ASA dumps on Brighton Council from a great height. By Brinsley Dresden Geraint Lloyd-Taylor Rebecca Moore The Advertising Standards Authority’s ruling against Brighton & Hove City Council concerning a digital poster campaign about the dangers...
5/31/2026 9:17:07 AM Clinically Proven? Prove It. By Brinsley Dresden The phrase "clinically proven" is one of the most powerful claims in a beauty marketer's ‘Arsenal’*. It sounds scientific, authoritative,...
5/30/2026 11:01:07 AM What’s Gary Neville got that Thierry Henry hasn't? Yoof appeal! By Brinsley Dresden On 27 May 2026, the Advertising Standards Authority published two gambling advertising rulings on the same day, one of which involved a...
5/15/2026 5:32:06 PM Where's the beef? In the full life cycle, apparently. By Brinsley Dresden Geraint Lloyd-Taylor Rebecca Moore Chris Packham is not a man known for backing down from a fight. Whether it's badgers, bird of prey persecution, or the BBC's scheduling...
5/7/2026 3:37:38 PM What we learned from the ASA’s Guy Parker in our GALA keynote (London, April 2026) By Brinsley Dresden Helen Hart Geraint Lloyd-Taylor Last week we hosted the bi-annual GALA Global Conference in London, bringing together nearly 200 advertising lawyers from across the...
5/7/2026 1:38:08 PM Tobacco and Vapes Act 2026 becomes law By Helen Hart Paul Caddy A person born on New Year's Day 2009 turns 18 in January 2027. On that date, they will become the first adult in British history who can...
4/15/2026 2:02:37 PM It's official: ASA rules that donor kebabs are not less healthy foods* By Brinsley Dresden Rebecca Moore On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force....
4/15/2026 10:20:06 AM Consumer law revolution: CMA issues first fine of £4.2 million for consumer law breaches By Geraint Lloyd-Taylor Brinsley Dresden Alex Meloy Jen Dinmore +1 more... Show less The Competition and Markets Authority (CMA) has issued the outcome of one of the investigations that it launched in November about...
4/14/2026 2:25:37 PM ASA and CAP Annual Report 2025: smarter, proactive advertising regulation By Brinsley Dresden Geraint Lloyd-Taylor The ASA and CAP’s Annual Report 2025 highlights a regulatory regime that is becoming increasingly proactive, data‑driven and...
3/3/2026 1:39:06 PM Oatly? I can't believe it's not mammary secretions! By Brinsley Dresden The Supreme Court has ruled against Oatly in a landmark trademark dispute, and while the legal reasoning may be correct, is the...