30 Jul, 2019 ECJ Kraftwerk: “What we’re gonna do right here is go back. Way back!” By Daniël Haije The Grand Chamber of the European Court of Justice (15 judges) decided yesterday in it’s infinite wisdom that use of a recognizable music...
29 Jul, 2019 Trade War. Huh! What is it good for? By Matthew Rowbotham The signs are growing that the UK's planned Digital Services Tax (which I covered here last November) will have some interesting ripple...
25 Jul, 2019 P2B - HERE THEY ARE! New EU rules imposing more transparency and fairness on online platforms and search engines By Virginie Liebermann WHAT HAPPENED? A new EU Regulation imposing transparency, fairness, predictability and trustfulness upon online platforms and search...
22 Jul, 2019 Personal Data Privacy - Hong Kong By Angus Forsyth There is clear and increasing current public concern that the Personal Data Privacy Ordinance lacks the strict requirement of the...
22 Jul, 2019 Israeli Airlines “Arkia”, a Flight from Tel Aviv to Amsterdam Turns into a Nightmare, a Court Orders “Arkia” Adequately Compensate Passengers By David Wolberg A flight from Tel Aviv to Amsterdam turned into a nightmare. In a recent court ruling, an Israeli court ruled that a couple, plaintiffs...
20 Jul, 2019 KLM and Its Terrible, Horrible, No Good, Very Bad Day on Social Media By Jeff Greenbaum If you're promoting your airline on social media, what do you think are some of the most effective marketing techniques? How about,...
19 Jul, 2019 WHO Says Many Baby Foods Are Improperly Marketed By Jeff Greenbaum Two new studies from the World Health Organization say that many baby foods are improperly marketed as suitable for infants under the age...
18 Jul, 2019 Cookies or not Cookies ? By Caroline Bouvier The French data protection Agency (CNIL) recently issued Guidelines on the use of cookies for advertising purposes. These Guidelines...
18 Jul, 2019 Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of non alcohol product variants By Conor Griffin Marketing and advertising for alcoholic drinks are already required to adhere to the ASAI’s Code of Standards for Advertising and...
16 Jul, 2019 10 THINGS YOU NEED TO KNOW BEFORE LAUCHING A PROMOTION IN ARGENTINA By Paula Fernandez Pfizenmaier Since the government of Argentina dissolved the National Lottery early in 2018, chance-based promotions have had the “green light”. Prior...
16 Jul, 2019 Portuguese Law implementing GDPR finally approved By Ricardo Henriques Jose Maria Alves Pereria On the 14th of June 2019 (one year later than expected) Portugal finally approved Draft Law no. 120/XIII/3.ª (GOV), implementing the (EU)...
16 Jul, 2019 Portugal Film Commission By Ricardo Henriques New measure to reinforce the position of Portugal on the international route of cinematographic and audiovisual creation and production....
12 Jul, 2019 Alitalia Pulls Commercial Featuring Actor in Blackface By Jeff Greenbaum As part of a new advertising campaign on social media, the Italian airline Alitalia released a series of videos promoting flights to...
08 Jul, 2019 Sky-high fine for GDPR breaches By Sean Illing British Airways (BA) are potentially facing a £183m fine by the Information Commissioner’s Office (ICO) for breaches of the General Data...
08 Jul, 2019 LATEST CHANGES TO THE ARGENTINEAN FAIR TRADING LAW By Paula Fernandez Pfizenmaier Since the Argentine Executive issued Emergency Decree No. 274/2019, material changes on aspects concerning advertisements, comparative...
08 Jul, 2019 Legal Perspective of Influencer Marketing in China By Justina Zhang Background Influencer marketing has grown rapidly in China, which is considered as no longer an option but a necessity for brands....