02 Dec, 2024 When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...
25 Feb, 2024 Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...