18 Jul, 2024 Going for Olympic Gold: Marketers Hope to Reach the Podium in Paris, even if not on the “Official” Team By James Johnston Andrew Richman Just about everyone dreams of participating in the Olympics – walking among the parade of nations, being draped with a bronze, silver, or...
24 Nov, 2022 Are ambush marketers taking the moral high ground by boycotting the World Cup? By Brinsley Dresden Are you poacher? Or a game keeper? Personally, I'm a poacher. So, when the big global sporting events come round every couple of years, I...
06 May, 2022 First Enforcement of Law Decree No. 16/2020 on Ambush Marketing by the Italian Competition Authority Against Zalando By Donata Cordone The Italian Competition Authority (“AGCM”) has issued a EUR 100,000 sanction against Zalando SE (“Zalando”) for an ambush marketing...
28 Jan, 2021 GALA Releases Latest Global Guide for Laws Related to Ambush Marketing By Christopher Chase With international marketers readying for the upcoming Tokyo Olympic Games, the Global Advertising Lawyers Alliance (GALA) has released...