02 Oct, 2024 Can You Promote a Category of Products as "Clean" if They Contain Harmful Ingredients? By Jeff Greenbaum In its stores and online, Target categorizes some of the products that its sells as “Target Clean.” According to Target, if a product is...
31 Mar, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
11 Jan, 2024 Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
27 Sep, 2023 Planning to Advertise That You're "Fair Trade Certified"? By Jeff Greenbaum Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...