4/1/2026 1:50:39 AM Regulating AI Marketing in China – GEO as the Starting Point By Eric Johnson A recent exposé on a state broadcaster in China called out abuses in the “Generative Engine Optimization” (GEO) market, highlighting...
12/20/2022 4:11:34 PM China Releases Guidance on Security Review of Cross-Border Data Transfers By GALA Background On July 7, 2022, China’s Cybersecurity Administration ("CAC") released long-waited regulations for the management of...
12/8/2022 7:08:07 PM SAMR Seeks Public Comments on Its Guidance for the Use of Superlative Adjectives in Advertising By GALA Background The China Advertising Law is known for prohibiting the use of superlative adjectives such as “the highest”, “the best” or...
11/28/2022 7:42:22 PM China Issues Its First Guidelines on Celebrity Endorsements By GALA The legal environment and potential liabilities for celebrity endorsements in China are getting tougher. Five months after Chinese...
8/29/2022 2:01:19 PM Why Brands and Endorsers Should Both Understand the Law on Endorsements in China By GALA In May 2022, Chinese actress Jing Tian received the largest fine ever issued under China’s Advertising Law to date - RMB 7.22 million...
5/9/2022 8:07:23 PM The First NFT Legal Case in China By GALA As of 2017, the mining, minting and trading of Bitcoin and cryptocurrencies is banned in China. In contrast, NFTs are heating up in China...
4/7/2022 9:57:46 PM You're Invited: "Evolving Regulation of the Use of Consumer Reviews" Webinar By Jeff Greenbaum The International Advertising Association, in partnership with the Global Advertising Lawyers Alliance, is hosting a webinar, "Evolving...
2/11/2022 2:56:39 PM The Challenges of Portraying Chinese Women in Advertisements By GALA Many brands are inclined to use Chinese elements in their China-targeted advertisements in order to attract local consumers, which is...
12/7/2021 3:34:52 PM China Issues New Draft Law to Strengthen Oversight Over Internet Advertising By GALA On November 26, 2021, the State Administration for Market Regulation (the “SAMR”) issued a discussion draft of the Measures for the...
8/26/2021 2:17:43 PM China Issued Personal Information Protection Law By GALA On August 20, 2021, the Standing Committee of the 13th National People's Congress of China issued the final version of Personal...
10/28/2020 10:23:55 PM Advertising for Pharmaceutical and Health Care Products and Services in China: Prior Approval Is Required By GALA Throughout the pandemic, some pharmaceutical and health care products made false claims about the product’s ability to prevent COVID-19...
10/22/2020 3:43:24 PM Corporate Property Interest in Data – Emerging Norms in China By GALA In China, data held by companies is not clearly protected as “property” under relevant laws. Instead, when pursuing litigation or...
10/14/2020 8:53:04 PM You're Invited! "Asia Pacific Advertising Law Year in Review" Webinar By Jeff Greenbaum The Global Advertising Lawyers Alliance will be hosting a webinar, "Asia Pacific Advertising Law Year in Review," on Thursday, October...
2/21/2020 3:09:15 PM Legal Perspective on COVID-19 Outbreak’s Influence on Advertising Industry By GALA The outbreak of the novel coronavirus (Covid-19), which has yet to peak, has already had a significant impact in China on a macroeconomic...
12/5/2019 1:03:02 PM Cosmetics Advertising in China By GALA In November, it was reported that L‘oreal (China) Co., Ltd. was fined RMB 200,000 for a printed advertisement posted in a shopping mall....
9/3/2019 1:15:05 PM China Issues New Guidelines for Health Food Disclaimer and Labeling By GALA The PRC State Administration for Market Regulation (SAMR) recently issued Guidelines on Disclaimers and Labeling for Health Food (the...