09 Apr, 2024 Can a Disclaimer Effectively Modify a "Made in USA" Claim? By Jeff Greenbaum Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that included...
27 Mar, 2024 Can a Disclaimer Explain What You Mean by "Flushable"? By Jeff Greenbaum Stop & Shop sells wipes that it advertises as “flushable.” The issue with flushable wipes is that they're just not always flushable,...
25 Feb, 2024 Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
27 Sep, 2023 Planning to Advertise That You're "Fair Trade Certified"? By Jeff Greenbaum Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...
27 Jun, 2023 FTC Settles With Marketer Over Qualified "Made in USA" Claim By Jeff Greenbaum The Federal Trade Commission's Enforcement Policy Statement on U.S. Origin Claims says that, in order to make an unqualified "made in...
20 Apr, 2023 If You Engage in False Advertising, Will the FTC Require You to Notify Your Customers? By Jeff Greenbaum Earlier this week, the Federal Trade Commission announced that it reached a settlement with motocross and ATV parts make Cycra and its...
28 Mar, 2023 Does a Brand Name Communicate Where the Product was Made? By Jeff Greenbaum Cosmetics company L'Oreal sells products, such as shampoo, hairspray, and mascara, under the "L'Oreal Paris" brand name. Does the brand...
04 Feb, 2023 How Do Consumers Interpret "Reef Friendly" Claims? By Jeff Greenbaum How do consumers interpret "reef friendly" claims when they appear on sunscreen packaging? This issue has been coming up a fair amount...
21 Oct, 2022 Does "Italy's #1 Brand of Pasta" Mean That the Pasta was Made in Italy? By Jeff Greenbaum The packaging of certain Barilla pastas states that the product is "Italy's #1 Brand of Pasta." Is this just a statement about Barilla's...
03 Sep, 2019 China Issues New Guidelines for Health Food Disclaimer and Labeling By Justina Zhang The PRC State Administration for Market Regulation (SAMR) recently issued Guidelines on Disclaimers and Labeling for Health Food (the...