Oct 19, 2024 When Does "All" Mean "All"? By Jeff Greenbaum Entenmann's sells All Butter Loaf Cake. In case you're worried, this blog post isn't about a lawsuit over whether consumers believe that...
Jul 28, 2024 Cameo Enters Into Multistate Settlement Over Endorsement Practices By Jeff Greenbaum Last week, New York Attorney General Letitia James announced a 30-state settlement with Cameo, the celebrity video app, resolving...
Jul 18, 2024 Drip Pricing, Surcharging, and the Push for “Total Price” Disclosures By Ellen Berge Chris Boone One of the questions that remains uncertain among looming federal and state “junk fee” and “drip pricing” bans in 2024 concerns the...
Jul 02, 2024 Can a Violation of State Consumer Protection Law be Based on a Failure to Comply with the FTC's Endorsement Guides? By Jeff Greenbaum As part of its marketing efforts for Blue Ice Vodka, 21st Century Spirits engages influencers to promote the product in social media. In...
May 17, 2024 Connecticut AG Sues Altice Over "Junk Fees" By Jeff Greenbaum Connecticut Attorney General William Tong recently sued internet service provider Altice USA, alleging that the company charged illegal...
Apr 02, 2024 In “Made in America” Case NAD Finds That Advertisers Should Not Rely on Disclosures to Cure a False or Misleading Claim By Shahin Rothermel By Shahin O. Rothermel, Richard Starr & Glen Hisani The National Advertising Division of BBB National Programs (NAD) recommended last...
Nov 18, 2023 FTC's New Warning Letters About Influencer Disclosures Include Important Guidance for Marketers By Jeff Greenbaum Last week, the Federal Trade Commission sent warning letters to two trade associations and a dozen influencers that the trade...
Oct 11, 2023 FTC Proposes Rule on "Junk Fees" By Jeff Greenbaum The Federal Trade Commission announced that it is proposing a rule prohibiting "junk fees," which the FTC called, "hidden and bogus fees...
Sep 22, 2023 Blurred Lines: FTC Report Finds Blurred Advertising Can Harm Kids By Allison Fitzpatrick Paavana Kumar Alexa Meera Singh Can you always tell when influencers are paid to feature a product in their content? Or if a brand is behind an unboxing video? Or if an...
Jul 02, 2023 FTC Proposes New Rule on Fake Reviews and Other Misleading Endorsement Practices By Jeff Greenbaum Last week, the Federal Trade Commission proposed a new rule intended to combat the use of fake reviews and other misleading endorsement...
May 19, 2023 H&M's "More Sustainable" Claim is Not Misleading, Court Says By Jeff Greenbaum H&M sells a line of "conscious choice" clothing, which are clothes that are "created with a little extra consideration for the planet." ...
May 01, 2023 Think Twice Before Putting Your Disclosures Behind a "More Information" Link or an "i" By Jeff Greenbaum The Federal Trade Commission has been raising lots of concerns lately about the ways in which advertisers are using (or misusing) online...
Mar 17, 2023 FTC Issues Orders to Social Media and Video Streaming Platforms to Provide Information on Their Advertising Practices By Jeff Greenbaum Asserting that fraud on social media is "surging," the Federal Trade Commission issued orders to eight social media and video streaming...
Mar 08, 2023 Influencer disclosures: The ASA seems to be getting itself, and influencers, in a tangle over disclosures By Geraint Lloyd-Taylor Across the board, there is increasing frustration and confusion with the ASA's approach to social media disclosures, and the ASA's...
Jan 14, 2023 FTC's Action on Earnings Claims Has Important Lessons for All Advertisers By Jeff Greenbaum The Federal Trade Commission just announced that it reached a $1.7 million settlement with WealthPress, resolving allegations that the...
Jan 04, 2023 Are the New York Giants, the New York Jets, and MetLife Stadium Misleading Consumers About Their Connection to New York? By Jeff Greenbaum This time of year, I spend a lot of my time working on Super Bowl-related advertising. So, it seems like a perfect time to blog about...