28 Jul, 2024 Cameo Enters Into Multistate Settlement Over Endorsement Practices By Jeff Greenbaum Last week, New York Attorney General Letitia James announced a 30-state settlement with Cameo, the celebrity video app, resolving...
02 Jul, 2024 Can a Violation of State Consumer Protection Law be Based on a Failure to Comply with the FTC's Endorsement Guides? By Jeff Greenbaum As part of its marketing efforts for Blue Ice Vodka, 21st Century Spirits engages influencers to promote the product in social media. In...
13 Dec, 2023 Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts By Allison Fitzpatrick Alexa Meera Singh Ashley Haripal The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections...
18 Nov, 2023 FTC's New Warning Letters About Influencer Disclosures Include Important Guidance for Marketers By Jeff Greenbaum Last week, the Federal Trade Commission sent warning letters to two trade associations and a dozen influencers that the trade...
22 Aug, 2023 FTC's New Endorsement Guide FAQs Provide Answers to the Questions You've Been Asking (And to Questions You Didn't Know You Had) By Jeff Greenbaum Earlier this summer, the Federal Trade Commission released its updated "Guides Concerning the Use of Endorsements and Testimonials in...
13 Jul, 2023 The Deep Dive: FTC Updates Endorsement Guides for Modern Marketing and Advertising By Paavana Kumar Allison Fitzpatrick Alexa Meera Singh On June 29, the FTC announced new Endorsement Guides (Endorsement Guides) governing the use of endorsements and testimonials in...
05 Jul, 2023 14 Years in the Making: FTC Unveils Updated FTC Endorsement Guides By Paavana Kumar Allison Fitzpatrick Alexa Meera Singh Today, the FTC announced its newly revised and long-awaited Endorsement Guides, which aim to update and clarify previous guidance...
30 Jun, 2023 FTC Releases Updated Endorsement Guides and Proposes New Rule on Fake Reviews By Jeff Greenbaum Yesterday, the Federal Trade Commission released its updated Guides Concerning the Use of Endorsements and Testimonials in advertising. ...
25 May, 2022 FTC Seeks Public Comment on Proposed Updates to Endorsement Guides By Allison Fitzpatrick Paavana Kumar Alexa Meera Singh The Federal Trade Commission (FTC) is seeking public comment on proposed updates to its Guides Concerning the Use of Endorsements and...
19 May, 2022 FTC Presents and Seeks Public Comment on Proposed Updates to Endorsement Guides By Kate Patton During a virtual open meeting, the Federal Trade Commission unanimously approved a request for public comment on proposed amendments to...