Sep 18, 2024 Environmental Claims in Fashion: CMA publishes NEW 'Fashion Supplement' to its Green Claims Code By Geraint Lloyd-Taylor Green claims are in vogue. One might say green is the new black, except that creates the impression this might be some passing trend....
Jun 30, 2023 Fast-charging claims spark a debate By Ardie Yilinkou On 28th June 2023, Hyundai and Toyota found themselves on the wrong side of the Advertising Standards Authority (ASA) relating to a...
May 12, 2023 Greenwashing - EU might set bar even higher than UK By Geraint Lloyd-Taylor Over the past few years, the UK regulators concerned with combating ‘greenwashing’ - i.e., the Competition and Markets Authority (CMA)...
Mar 01, 2023 Green claims: Are the latest green developments eco-ing around your head? Finding it hard to keep up? Worry not! By Geraint Lloyd-Taylor If you are finding it hard to keep up with the latest developments in the area of Environmental advertising, you are not alone!! Every...
Mar 01, 2023 Lufthansa's green claim grounded by the ASA By Brinsley Dresden It's not been a good week for green claims and airlines. Today's publication of a decision by the UK's Advertising Standards Authority to...
Feb 17, 2023 Environmental claims: Casting a wide Net Zero By Geraint Lloyd-Taylor It is a sign of how quickly the regulation of environmental (green) claims is evolving in the UK. World leaders have been talking about...
Jan 26, 2023 Environmental claims: CMA expands investigations to cover household essentials and food & drink By Geraint Lloyd-Taylor The CMA today announced that it will examine the accuracy of environmental (green) claims made about household essentials – such as food,...
Sep 14, 2022 Fashion industry news: Are environmental claims coming apart at the seams? By Geraint Lloyd-Taylor Environmental claims are all the rage across Europe and the West. But if fashion brands are not careful, their claims could enrage...
Jul 29, 2022 Sustainable fashion - UK's CMA publishes update on its Green Claims investigations By Geraint Lloyd-Taylor We have known since last year that the Competition & Markets Authority (CMA) will be investigating environmental claims (so called 'green...
Feb 23, 2022 Environmental claims: Innocent drinks? By Geraint Lloyd-Taylor An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube. The TV ad featured an...
Sep 23, 2021 **Breaking news** ASA makes announcement on green claims By Geraint Lloyd-Taylor Hot on the heels of the CMA's new Green Claims Code, the ASA today made an announcement about its own work in reviewing green claims in...
Sep 22, 2021 FREE Online Training Session: New Green Claims Code - what YOU need to know By Geraint Lloyd-Taylor This week, the CMA launched its eagerly anticipated Green Claims Code. The new Code comes ahead of a clampdown by the CMA on misleading...
Sep 20, 2021 CMA gives businesses until the New Year to ensure their environmental claims are compliant By Geraint Lloyd-Taylor Brinsley Dresden The CMA today published its long-awaited “Green Claims Code”. Andrea Coscelli, Chief Executive of the CMA, said that “More people than...
Jun 11, 2021 Automotive Advertising - webinar available to view now (free) By Geraint Lloyd-Taylor If you or your clients are involved in automotive advertising, globally or in any of these key markets, you, check out our webinar, which...
Jun 09, 2021 Environmental claims: Hyundai NEXO-n the ASA's naughty list By Geraint Lloyd-Taylor While most car manufacturers are powering ahead with electric and electric-hybrid vehicles, some car manufacturers are going their own...
May 21, 2021 Green claims: UK's CMA wants a more truthful environment By Geraint Lloyd-Taylor Brinsley Dresden According to an EU study in 2014, more than half of UK consumers take environmental considerations into account when buying products,...