30 Sep, 2024 The Hague's not vague. Ads by high carbon advertisers are to be illegal. By Brinsley Dresden In early September 2024, The Hague became the first city in the world to impose a legal ban on outdoor ads for high-carbon advertisers in...
01 May, 2024 EU accuses 20 airlines of misleading greenwashing practices By Brinsley Dresden Ardie Yilinkou On 30th April 2024, the European Commission (“EC”), alongside a network of EU consumer protection authorities (“CPC”) announced that is...
11 Mar, 2024 Watch us discuss "Greenwashing: regulation of environmental advertising claims" - but you've only got 7 days! By Brinsley Dresden Geraint Lloyd-Taylor We were asked by Thomson Reuters Legal Europe to present a short video on #Environmental advertising, and the main look-outs in the UK....
15 Jan, 2024 Norwegians blue after parroting a claim that isn't as green as the pine-lined fjords By Brinsley Dresden British people of a certain age associate two things with the Norwegians. The first is the Monty Python Norwegian Blue sketch. The...
26 Jun, 2023 ASA announces stricter interpretation of green claims, with greater emphasis on social responsibility. By Brinsley Dresden Geraint Lloyd-Taylor On Friday 23rd June the UK’s Advertising Standards Authority issued an updated version of their guidance on misleading environmental...
08 Nov, 2022 When it comes to green advertising, don't just accentuate the positive and eliminate the negative, but latch on to something in-between. By Brinsley Dresden A wise man once observed that “Just because I’m paranoid, it doesn’t mean they’re not to get to me.” Well, not such a wise man, but Woody...
31 Aug, 2022 ASA allows perfection to be the enemy of the good and bans Persil ad for 'green washing' By Brinsley Dresden In another example of allowing perfection to the be the enemy of the good when dealing with accusations of green washing, the UK's...
22 Aug, 2022 Will President Macron's ban on fossil fuel ads do anything to help save the planet? By Brinsley Dresden President Macron of France has been polishing up his halo, as well as his green credentials, by announcing that France will be the first...
06 Jun, 2022 ASA issues progress report to mark UN's World Environment Day: but will the right balance be struck going forward? By Brinsley Dresden The UK's Advertising Standards Authority (ASA) has taken the opportunity of the United Nations' World Environment Day on Sunday 5th June...