26 Sep, 2024 Green Lights for Green Advertisement By Triana Uribe & Michelsen Ltda The Superintendency of Industry and Commerce issued new guidelines about the advertisement of environmental benefits. When a product is...
08 Nov, 2022 When it comes to green advertising, don't just accentuate the positive and eliminate the negative, but latch on to something in-between. By Brinsley Dresden A wise man once observed that “Just because I’m paranoid, it doesn’t mean they’re not to get to me.” Well, not such a wise man, but Woody...
22 Aug, 2022 Will President Macron's ban on fossil fuel ads do anything to help save the planet? By Brinsley Dresden President Macron of France has been polishing up his halo, as well as his green credentials, by announcing that France will be the first...