06 Aug, 2024 The French Certificate for Responsible Influence is becoming European at the Instigation of the EASA By Caroline Bouvier The Certificate for Responsible Influence has been launched in France in 2020 through the Responsible Influence Observatory set up by the...
22 May, 2024 Grace under fire... from the ASA... with lessons for all brandowner influencers By Geraint Lloyd-Taylor Two Instagram reels and four TikTok posts on Grace Beverly’s accounts, @gracebeverley, were found to have broken disclosure rules this...
07 Feb, 2024 Italian Communications Authority Guidelines for Influencers By Fabiana Bisceglia Donata Cordone Thanks to Anna Zironi for collaborating on this article Following a public consultation launched on July 21, 2023, on January 16, 2024,...
18 May, 2023 Influencer marketing - an international perspective (webinar) By Geraint Lloyd-Taylor The Global Advertising Lawyers Alliance (GALA) is a network of impressive advertising law experts around the world. We at GALA are...
26 Mar, 2023 New guidance on using and abusing #AD... has this label now lost all meaning? By Geraint Lloyd-Taylor In case you missed it, on 23 March 2023, the ASA published an updated version of its guidance entitled "Making clear that an ad is an...
23 Feb, 2023 Top 10 Issues for 2023 By Allison Fitzpatrick James Johnston Paavana Kumar Brooke Singer Louis DiLorenzo Alexa Meera Singh +3 more... Show less The top advertising and marketing issues this year are largely focused on one theme: Protection. Marketers will need to be aware of...
29 Sep, 2022 UK government responds to DCMS Committee report on influencer culture By Geraint Lloyd-Taylor Brinsley Dresden This summer, the House of Commons DCMS Select Committee published its long awaited report into influencer culture. It said that the rapid...
19 Oct, 2021 Influencer Marketing: Active Monitoring Mandatory! By Ebba Hoogenraad Anyone who contracts an influencer will of course ensure that the influencer has to comply with all advertising rules: Mentioning #ad and...
01 Apr, 2021 New parliamentary inquiry into influencer marketing & influencer culture By Geraint Lloyd-Taylor Yesterday, I wrote about the fact that influencer advertising remains firmly in the crosshairs of the ASA and the CMA. Now, it looks...
26 Apr, 2020 The Italian Competition Authority Closes First Case on Micro-Influencer Marketing & Hidden Advertising By Fabiana Bisceglia Donata Cordone On February 25, 2020, the Italian Competition Authority (“AGCM”) closed its proceedings against the Italian food giant Barilla G. e R....