21 Aug, 2023 Advertising and “class actions“ in Slovakia By Peter Marciš Following the example of other EU countries, Slovakia has just adopted new rules for asserting consumer claims. The new Act on Lawsuits...
28 Sep, 2022 Brand new Code of Influencer Marketing released in Slovakia By Peter Marciš After months of preparations, IAB Slovakia together with the Association of Digital Marketing Agencies (ADMA) finally released and...
13 Aug, 2021 Privacy regulations and comeback of contextual advertising By Peter Marciš Contextual advertising has been here forever. However, with the continuous development of tracking technologies, the use of personal...
02 Jun, 2021 Bad Luck Brian Ad and Self Regulation By Marek Bugan Peter Marciš One of the Slovak advertising agencies has chosen a peculiar approach to advertising by using the well-known Bad Luck Brian meme in a...
27 Apr, 2021 Targeted advertising on social media and GDPR By Peter Marciš Do you target your advertising on social media platforms? (Of course, you do). Then you should know that you may be responsible for...
29 Jan, 2021 To consume, or not to consume, that is the question By Peter Marciš The Slovak Advertising Standards Council (SRPR) assessed the food chamber's complaint against a series of Christmas advertisements of the...
26 Nov, 2020 Sale and advertising of CBD products in Slovakia By Peter Marciš The Ministry of Health of the Slovak Republic has submitted a bill that would remove cannabidiol (CBD) from the list of narcotic and...
18 Jun, 2020 Free samples of medicinal products to pharmacists. Yes or no? By Peter Marciš In a dispute between two pharma companies in Germany, a question was raised about whether it was legal to distribute free samples of...
30 Mar, 2020 Tracking mobile phones in Slovakia during the pandemics By Peter Marciš A new Slovak Act on certain emergency measures in relation to the spread of COVID-19 will authorize the Public Health Authority to...
04 Mar, 2020 Fack Ju Göhte…and principles of morality By Peter Marciš In 2015, following a great success of the comedy “Fack Ju Göhte”, the German production company Constantin Film decided to apply to EUIPO...