9/16/2025 1:37:35 PM Rust-Oleum to Settle "Earth Friendly" Lawsuit for $1.5M By Jeff Greenbaum Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as “non-toxic” and “earth friendly.” A consumer...
8/19/2025 1:51:50 PM How Do You Promote That Your Product Doesn't Have "Forever Chemicals"? By Jeff Greenbaum Caraway Home sells ceramic nonstick cookware. In its advertising, Caraway promoted its cookware as being different from traditional...
1/30/2024 3:46:30 PM Is "Earth Friendly" a Claim or Non-Actionable Puffery? By Jeff Greenbaum Rust-Oleum sells a line of Krud Kutter cleaning products, which the company promotes as “non-toxic” and “earth friendly.” A consumer...