Dec 02, 2024 When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...
Nov 18, 2024 Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
Oct 19, 2024 When Does "All" Mean "All"? By Jeff Greenbaum Entenmann's sells All Butter Loaf Cake. In case you're worried, this blog post isn't about a lawsuit over whether consumers believe that...
Aug 18, 2024 When Can You Make a "Made With" Claim? By Jeff Greenbaum Schwan's Consumer Brands sells “Mrs. Smith's Dutch Apple Pie" that has an “original flaky crust made with real butter.” What does “made...
Jul 15, 2024 Are Consumers Supposed to Read the Side of the Package? By Jeff Greenbaum Back to Nature Foods Company sells organic Stoneground Wheat Crackers. Right below the product's name, the packaging says, “organic...
Apr 16, 2024 Is "Goodness and Nutrition" a Claim Requiring Substantiation? By Jeff Greenbaum Dole markets a variety of fruit products – such as Fruit Bowls in Gel, Fruit Bowl Parfaits, and Canned Juices – with various...
Mar 31, 2024 Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
Mar 27, 2024 Can a Disclaimer Explain What You Mean by "Flushable"? By Jeff Greenbaum Stop & Shop sells wipes that it advertises as “flushable.” The issue with flushable wipes is that they're just not always flushable,...
Feb 25, 2024 Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
Feb 11, 2024 Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
Jan 11, 2024 Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
Nov 11, 2023 Planning to Advertise That Your Thanksgiving Turkeys Were "Thoughtfully Raised"? By Jeff Greenbaum We're well into November – and Thanksgiving is less than two weeks away. It's a perfect time, then, to talk about turkey advertising. A...
Oct 23, 2023 Do Consumers Think That Laundry Sanitizer Kills Bacteria on Clothes Better Than Just Washing Them in Hot Water? By Jeff Greenbaum Reckitt Benckiser sells Lysol brand Laundry Sanitizer. The label on the front of the packaging says, “Kills 99.9% of bacteria.” Does...
Sep 27, 2023 Planning to Advertise That You're "Fair Trade Certified"? By Jeff Greenbaum Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...
Aug 10, 2023 Are "Smokehouse" Almonds Made in a Smokehouse? By Jeff Greenbaum Blue Diamond Growers sells "Smokehouse" almonds. The almonds aren't made in a smokehouse (which involves soaking the almonds in brine,...
Aug 06, 2023 Do Consumers Think That "Texas Pete" Hot Sauce is Made in Texas? By Jeff Greenbaum T.W. Garner Food Co. makes "Texas Pete" hot sauce. The product label includes a cartoon image of a cowboy throwing a lasso as well as a...