11/15/2025 11:30:55 PM If You're Buying Fireball, Are you Buying Whisky or a Malt Beverage? By Jeff Greenbaum Sazerac sells Fireball Cinnamon Whisky and Parrot Bay Rum. Sazerac also sells Fireball and Parrot Bay branded malt beverages in similar...
10/12/2025 2:00:01 PM Is This Halloween Candy a Trick or a Treat? By Jeff Greenbaum Hershey sells Reese's Milk Chocolate Peanut Butter Pumpkins. Pictured on the packaging is a photo of a chocolate pumpkin decorated with...
8/5/2025 12:57:37 PM Is it False Advertising to Provide Consumers More Than What Was Promised? By Jeff Greenbaum Prime Hydration markets energy drinks as having “200 mg” of caffeine. According to the allegations in a class action lawsuit, however,...
4/20/2025 4:07:43 PM Is "Wholesome" Puffery? By Jeff Greenbaum Nature's Bakery sells various flavors of fig bars. The company promotes the products with statements such as “what we bake in is as...
12/2/2024 11:22:56 PM When Should Consumers Review the Back of the Label in Order to Understand the Front? By Jeff Greenbaum Del Monte Foods sells packaged fruit cups that have the phrase “fruit naturals” on them. A consumer sued, alleging that the use the word...
11/18/2024 3:32:21 PM Court Reverses Itself Over Whether a "Carbon Neutral" Claim is Potentially Misleading By Jeff Greenbaum Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
10/19/2024 2:47:51 PM When Does "All" Mean "All"? By Jeff Greenbaum Entenmann's sells All Butter Loaf Cake. In case you're worried, this blog post isn't about a lawsuit over whether consumers believe that...
8/18/2024 10:41:40 PM When Can You Make a "Made With" Claim? By Jeff Greenbaum Schwan's Consumer Brands sells “Mrs. Smith's Dutch Apple Pie" that has an “original flaky crust made with real butter.” What does “made...
7/15/2024 6:06:19 PM Are Consumers Supposed to Read the Side of the Package? By Jeff Greenbaum Back to Nature Foods Company sells organic Stoneground Wheat Crackers. Right below the product's name, the packaging says, “organic...
4/16/2024 6:12:09 PM Is "Goodness and Nutrition" a Claim Requiring Substantiation? By Jeff Greenbaum Dole markets a variety of fruit products – such as Fruit Bowls in Gel, Fruit Bowl Parfaits, and Canned Juices – with various...
3/31/2024 4:17:41 PM Can You Claim You're "Sustainable" if You've Got a Certification to Back it Up? By Jeff Greenbaum ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
3/27/2024 2:57:48 PM Can a Disclaimer Explain What You Mean by "Flushable"? By Jeff Greenbaum Stop & Shop sells wipes that it advertises as “flushable.” The issue with flushable wipes is that they're just not always flushable,...
2/25/2024 7:26:55 PM Are Disclosures on the Back of Packaging Effective? By Jeff Greenbaum If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
2/11/2024 3:07:16 PM Does a "Recyclable" Product Actually Have to be Accepted by Recycling Facilities? By Jeff Greenbaum Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
1/11/2024 4:16:32 PM Are "Carbon Neutral" Claims Misleading? By Jeff Greenbaum Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
11/11/2023 4:15:55 PM Planning to Advertise That Your Thanksgiving Turkeys Were "Thoughtfully Raised"? By Jeff Greenbaum We're well into November – and Thanksgiving is less than two weeks away. It's a perfect time, then, to talk about turkey advertising. A...