Danone Waters of America promotes its brand of Evian water as “carbon neutral.” Earlier this year, a federal court in New York allowed a...
Entenmann's sells All Butter Loaf Cake. In case you're worried, this blog post isn't about a lawsuit over whether consumers believe that...
Schwan's Consumer Brands sells “Mrs. Smith's Dutch Apple Pie" that has an “original flaky crust made with real butter.” What does “made...
Back to Nature Foods Company sells organic Stoneground Wheat Crackers. Right below the product's name, the packaging says, “organic...
Dole markets a variety of fruit products – such as Fruit Bowls in Gel, Fruit Bowl Parfaits, and Canned Juices – with various...
ConAgra makes frozen fish products – such as Mrs. Paul's Crispy Battered Fillets and Van De Kamp's Fish Sticks – which it advertises as...
Stop & Shop sells wipes that it advertises as “flushable.” The issue with flushable wipes is that they're just not always flushable,...
If an advertiser includes a claim on the front of packaging, but puts the qualifying language on the back, will that disclaimer be...
Can you promote that a product is recyclable, when it's made of recyclable plastic, if that product isn't widely accepted by recycling...
Danone Waters of America promotes its Evian brand of water as “carbon neutral.” What do consumers understand a “carbon neutral” claim to...
We're well into November – and Thanksgiving is less than two weeks away. It's a perfect time, then, to talk about turkey advertising. A...
Reckitt Benckiser sells Lysol brand Laundry Sanitizer. The label on the front of the packaging says, “Kills 99.9% of bacteria.” Does...
Chobani sells yogurt that is "Fair Trade Certified" -- and the front of the product packaging prominently displays the Fair Trade logo. ...
Blue Diamond Growers sells "Smokehouse" almonds. The almonds aren't made in a smokehouse (which involves soaking the almonds in brine,...
T.W. Garner Food Co. makes "Texas Pete" hot sauce. The product label includes a cartoon image of a cowboy throwing a lasso as well as a...
Medco Atlantic is the importer of Hit & Run rum. The rum, imported from the Dominican Republic, is available in typically-shaped bottles...