16 Apr, 2024 Is "Goodness and Nutrition" a Claim Requiring Substantiation? By Jeff Greenbaum Dole markets a variety of fruit products – such as Fruit Bowls in Gel, Fruit Bowl Parfaits, and Canned Juices – with various...
03 Feb, 2024 When Can You Promote a Product as Being "Free of" an Ingredient? By Jeff Greenbaum Can you promote the fact that your product is “free of” certain harmful ingredients if the ingredients you used instead are also not...
11 Nov, 2023 Planning to Advertise That Your Thanksgiving Turkeys Were "Thoughtfully Raised"? By Jeff Greenbaum We're well into November – and Thanksgiving is less than two weeks away. It's a perfect time, then, to talk about turkey advertising. A...
31 Mar, 2023 Are Your Pearls "the most luminous of all"? By Jeff Greenbaum Mikimoto -- the well known jeweler that pioneered the production of cultured pearls -- sells pearls that it says are "the most luminous...
04 Jan, 2023 Are the New York Giants, the New York Jets, and MetLife Stadium Misleading Consumers About Their Connection to New York? By Jeff Greenbaum This time of year, I spend a lot of my time working on Super Bowl-related advertising. So, it seems like a perfect time to blog about...
06 May, 2021 Can Tea Grown in Sri Lanka and India be Advertised as "Manufactured in the USA"? By Jeff Greenbaum Can you advertise tea as having been made in the United States if the tea itself is grown overseas? That was the issue in a recent...