Just about everyone dreams of participating in the Olympics – walking among the parade of nations, being draped with a bronze, silver, or...

While sports fans, bettors and office pool organizers turn their attention to the basketball court this March for another month of...

This time of year, I spend a lot of my time working on Super Bowl-related advertising.  So, it seems like a perfect time to blog about...

With the 2022 FIFA World Cup now less than a fortnight away, the minds of the football-watching public are turning to Qatar.  Given...

Almost a year since the NCAA revised its guidelines to permit college athletes to exploit and monetize their name, image and likeness...

Following an 18 month consultation period, the ASA today announced that it will be changing the rules when it comes to who can appear in...

The schools and conferences comprising the National Collegiate Athletic Association (NCAA) voted overwhelmingly to adopt a new...

After years of court challenges and shifting public perceptions, 2021 promises to be a year of fundamental change for collegiate name,...

The coronavirus disease 2019 (“COVID-19”) has shaken up a host of industries, including sports, which by its very nature requires large...