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3 results for: wfa

05 Apr, 2022

WFA Issues Environmental Principles, Cautioning Marketers about the Use of "Sustainable," "Carbon Neutral," and Other Claims

By Jeff Greenbaum

The World Federation of Advertisers recently issued Global Guidance on Environmental Claims, which sets forth six key principles that the...

07 May, 2021

By Jeff Greenbaum

The World Federation of Advertisers is urging global marketers to sign up to its new Planet Pledge, which is an initiative designed to...

17 Jul, 2020

By Jeff Greenbaum

The World Federation of Advertisers called on the advertising industry to stop using the racially-loaded terms "blacklist" and...