7/30/2026 3:21:01 PM Rio de Janeiro Bans Betting Advertising in Public Spaces Amid Debates over Municipal Authority to Regulate the Matter By Roberta Medina Valdir Rocha The Municipality of Rio de Janeiro enacted Municipal Decree No. 58,274 on July 13, 2026, with the purpose of prohibiting the advertising...
6/4/2026 4:15:04 PM 2026 as a Turning Point: Brazil's Digital ECA and the Reshaping of Advertising and Privacy in the Data Economy By Roberta Medina Gabriela A. Guimarães Valdir Rocha The consolidation of the digital economy has profoundly transformed how children and adolescents socialize, consume, and access...
5/14/2026 10:12:02 PM CONAR Publishes New Edition of the Digital Influencer Marketing and Advertising Guide By Roberta Medina Valdir Rocha The Brazilian National Council for Advertising Self-Regulation (“CONAR”) has consolidated key guidelines through its new Digital...
2/17/2026 4:00:46 PM New Law Formalizes the Multimedia Profession as Brazil Gradually Institutionalizes Digital Occupations By Roberta Medina Valdir Rocha On January 6, 2026, Brazil enacted Law No. 15,325, formally recognizing the profession of “multimedia.” The statute introduces a new...
9/26/2025 3:16:11 PM ECA Digital in Brazil: A New Legal Framework for Child Protection in the Digital Age By Roberta Medina Valdir Rocha On September 17, 2025, Brazil enacted Law No. 15,211/2025, formally establishing the Digital Statute for Children and Adolescents (“ECA...
9/3/2024 9:11:17 PM Drug Ads’ Restrictions Limited by Brazil’s Superior Court By Roberta Medina Valdir Rocha In a groundbreaking decision, the First Chamber of the Superior Court of Justice of Brazil (“STJ”) ruled that the National Health...
7/10/2024 1:39:18 AM Rights of Publicity: Coach Ordered to Compensate Soccer Player’s (Influencer) Girlfriend By Roberta Medina Valdir Rocha As demand for personal and professional growth increases, coaches offer specialized services to help clients manage finances, improve...
2/11/2022 2:24:11 PM Burger King and False Advertising in Brazil By Valdir Rocha Roberta Medina Dora Rozemblatt On April’s Fool Day, Burger King was fined for falsely advertising a “chocolate burger”, which was never actually commercialized. In...