Mar 11, 2024 Brazilian Superior Electoral Court Approves New Resolution on Artificial Intelligence and Freedom of Speech By Valdir Rocha Gabriela Guimarães Luiz Leao On February 27, 2024, the Brazilian Superior Electoral Court (“TSE”) – responsible for judging electoral cases and overseeing the...
Mar 30, 2022 “Tasty as Ham, Light as Turkey Breast”: Misleading or Not? By Luiz Leao Valdir Rocha “Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former...
Feb 28, 2022 Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results By Luiz Leao Valdir Rocha João Doria v. Marisa Monte and Arnaldo Antunes João Doria, governor of the state of São Paulo and presidential candidate, was...
Jan 18, 2022 Misleading School Ad With False Data on the Brazilian National High School Exam By Luiz Leao Valdir Rocha On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...
Apr 23, 2021 New CONAR (National Council for Advertising Self-Regulation) Rules for Advertising by Influencers By João Vitor de Oliveira Valdir Rocha Luiz Leao Roberta Medina +1 more... Show less In December 2020, CONAR presented the Digital Influencer Advertising Guidelines to the Ministry of Justice. It updated the guidelines for...
Dec 18, 2020 New Rules for Packaged Food’s Nutrition Labeling in Brazil By Valdir Rocha Luiz Leao The Brazilian National Health Surveillance Agency (Anvisa) approved on October 7, 2020, new labeling rules regarding packaged food’s...
Oct 20, 2020 The “Ronald McDonald Show” was Considered as Illegal Practice of Advertising to Children in São Paulo By Valdir Rocha Luiz Leao In 2016, Alana Institute – a Brazilian non-profit civil society organization – reported McDonald's to the Public Defender's Office of the...
Sep 23, 2020 Representation of Black People in Brazilian Advertising Grows By Valdir Rocha Luiz Leao In February 2016, only 1% of Brazilian TV commercials’ protagonists were black. In February 2019, that share had risen to 17%, according...