Sep 03, 2024 Drug Ads’ Restrictions Limited by Brazil’s Superior Court By Roberta Medina Valdir Rocha In a groundbreaking decision, the First Chamber of the Superior Court of Justice of Brazil (“STJ”) ruled that the National Health...
Jul 10, 2024 Rights of Publicity: Coach Ordered to Compensate Soccer Player’s (Influencer) Girlfriend By Roberta Medina Valdir Rocha As demand for personal and professional growth increases, coaches offer specialized services to help clients manage finances, improve...
Mar 11, 2024 Brazilian Superior Electoral Court Approves New Resolution on Artificial Intelligence and Freedom of Speech By Valdir Rocha Gabriela Guimarães Luiz Leao On February 27, 2024, the Brazilian Superior Electoral Court (“TSE”) – responsible for judging electoral cases and overseeing the...
Aug 15, 2022 NFTs: A Brazilian Legal Perspective By Valdir Rocha Cecilia Alberton Coutinho Silva Non-fungible tokens (NFTs) emerged as a cultural response to create technical scarcity on the internet, developing new types of digital...
Mar 30, 2022 “Tasty as Ham, Light as Turkey Breast”: Misleading or Not? By Luiz Leao Valdir Rocha “Is it ham or turkey breast?”, asks a choir of puzzled voices in Seara’s commercial for its new product. Fátima Bernardes - former...
Feb 28, 2022 Political Advertising in Brazil - Politicians Versus Musicians: Two Battles, Two Results By Luiz Leao Valdir Rocha João Doria v. Marisa Monte and Arnaldo Antunes João Doria, governor of the state of São Paulo and presidential candidate, was...
Feb 11, 2022 Burger King and False Advertising in Brazil By Valdir Rocha Roberta Medina Dora Rozemblatt On April’s Fool Day, Burger King was fined for falsely advertising a “chocolate burger”, which was never actually commercialized. In...
Jan 18, 2022 Misleading School Ad With False Data on the Brazilian National High School Exam By Luiz Leao Valdir Rocha On December 07, 2021,Judge Adriana Lisbôa, of the Santa Catarina State Court of Justice (“TJSC”; Case No. 5021613-98.2021.8.24.0005/SC),...