Listen to Venable’s Ad Law Tool Kit Show Podcast – “Understanding False Advertising Claims, Part 2: The National Advertising Division”

Episode 10 of Venable’s Ad Law Tool Kit Show, Season 2, is now available. Listen to “Understanding False Advertising Claims, Part 2: The National Advertising Division” here, or search for it in your favorite podcast player.

The National Advertising Division (NAD) is part of the BBB National Programs. Its mandate is to “hold national advertising across all media types to high standards of truth and accuracy by reviewing truth-in-advertising challenges from business, trade associations, consumers, or on its own initiative.” In 2023, the NAD closed 26% more false advertising cases than the year before.

In the second of two episodes about false advertising claims, Venable partner Claudia Lewis discusses how marketers can reduce the risk of a competitor challenge, and what to do if you believe your competitors’ advertising is violating the law.

Venable’s Ad Law Tool Kit Show will help you identify potentially problematic advertising and marketing practices, or avoid them altogether. The Season 2 episodes examine such topics as Made in USA claims, litigation trends in privacy laws, and marketing to children.

If you have specific questions after listening to this episode, don’t hesitate to contact me or Claudia to arrange a conversation. You can also download the complete Tool Kit or bookmark the link to our e-book for quick access to these industry best practices.

And if you haven’t already, be sure to subscribe to this award-winning blog, and tune in to our comprehensive webinar series, where our team addresses current events and examines themes and issues important to advertising and marketing.

Tune in next week to our final episode of the season when I will be talking to Venable partners Bret Siciliano and A.J. Zottola about “Advertising Agreements.”