Apr 09, 2024 Can a Disclaimer Effectively Modify a "Made in USA" Claim? By Jeff Greenbaum Stihl Incorporated USA promoted its outdoor power equipment as having been “Made in America.” Almost all of advertising that included...
Apr 08, 2024 NAD Issues Decision Addressing “Clean,” “Ethically and Sustainably Sourced,” and Efficacy Claims for Amyris Clean Beauty's Biossance Skincare Products By Shahin Rothermel By Shahin O. Rothermel, Richard Starr & Nicole Yapp Last month, the National Advertising Division of BBB National Programs (NAD)...
Dec 13, 2023 Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts By Allison Fitzpatrick Alexa Meera Singh Ashley Haripal The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections...
Oct 05, 2023 Insights from the 2023 NAD Conference: ESG, Dark Patterns, AI & More By Ronald Urbach Alexa Meera Singh The recent National Advertising Division (NAD) annual conference focused on the latest developments in advertising law, including issues...
Jul 13, 2023 Aspirational Green Claims: NARB Finds Net Zero Claims Unsupported By Ronald Urbach Alexa Meera Singh Environmental marketing remains a priority for regulators, self-regulators and the class action bar. As the Federal Trade Commission...
Jan 24, 2023 You're Invited! IAA Fireside Chat with BBB National Programs' Mary K. Engle By Jeff Greenbaum The International Advertising Association is sponsoring a virtual fireside chat on "Global Advertising and Policy Issues" with Mary K....
Dec 01, 2022 Do You Strive to Make Aspirational Benefit Claims? Lessons Learned from Recent Decisions By Ronald Urbach Alexa Meera Singh Environmental marketing claims have been a focus of regulatory, self-regulatory, and class action activity. While claims about past or...
Sep 22, 2022 U.S. Advertising Self-Regulation System Revises Its Rules to Prohibit Stereotyping and Discrimination By Jeff Greenbaum This week, the National Advertising Division, which is the primary advertising self-regulatory organization in the United States, updated...
Feb 23, 2022 Defending Against the Blitz: Examining the Legal Issues Surrounding Super Bowl Ads By Mary Gardner Michael Munoz As the rest of the U.S. prepared for the Super Bowl by buying avocados to make guacamole, installing new big-screen TVs, and donning...
Feb 18, 2022 Zero Stars: FTC and NAD Will Not Permit Consumer Review Suppression By Allison Fitzpatrick Paavana Kumar Sumi Naidoo The Federal Trade Commission (FTC) is encouraging marketers to evaluate their policies regarding consumer reviews. The Commission’s...
Jun 04, 2021 Back By Popular Demand: the Frankfurt Kurnit Annual Advertising Law Summit! By Terri Seligman Please join us on June 24th for our Sixth Annual Advertising Law Summit. This will be our second virtual version. Not as much fun as...