19 Oct, 2021 Comfort When You Are Gloomy ... By Ebba Hoogenraad “Vitalize Positive Saffron Complex works uplifting when you are feeling gloomy.” Is this claim allowed or not? It requires great accuracy...
19 Oct, 2021 Influencer Marketing: Active Monitoring Mandatory! By Ebba Hoogenraad Anyone who contracts an influencer will of course ensure that the influencer has to comply with all advertising rules: Mentioning #ad and...
19 Oct, 2021 ACC: Rock-Solid Evidence Required for CO2 Neutralization Claims By Daniël Haije The Dutch Advertising Code Committee (ACC) issued an important ruling on 26 August 2021. In the ruling, the ACC sets very high standards...
13 Oct, 2021 Zeeman Goes Naked By Myrna Teeuw A television commercial for women's underwear by Dutch retail chain Zeeman shows women in underwear in all kinds of situations. Women’s...
13 Oct, 2021 Food for Thought: Vegan Pizza With Risk of Traces of Milk and Egg By Lisanne Steenbergen The vegan shoarma pizza is the latest addition to New York Pizza's pizza range. This launch did not go unnoticed, as is often the case...