4/15/2026 2:02:37 PM It's official: ASA rules that donor kebabs are not less healthy foods* By Brinsley Dresden Rebecca Moore On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force....
4/15/2026 10:20:06 AM Consumer law revolution: CMA issues first fine of £4.2 million for consumer law breaches By Geraint Lloyd-Taylor Brinsley Dresden Alex Meloy Jen Dinmore +1 more... Show less The Competition and Markets Authority (CMA) has issued the outcome of one of the investigations that it launched in November about...
4/14/2026 2:25:37 PM ASA and CAP Annual Report 2025: smarter, proactive advertising regulation By Brinsley Dresden Geraint Lloyd-Taylor The ASA and CAP’s Annual Report 2025 highlights a regulatory regime that is becoming increasingly proactive, data‑driven and...
11/5/2025 1:30:37 PM What are the highlights of the ASA's mid-year progress report? By Brinsley Dresden Geraint Lloyd-Taylor The Advertising Association's 2025 Advertising Pays report found that advertising and marketing industries contributed £109 billion of...
10/17/2025 11:03:07 AM The ASA’s brand advertising exemption: What do you need to know? By Brinsley Dresden Rebecca Moore Geraint Lloyd-Taylor Alex Meloy +1 more... Show less The UK’s new less healthy product advertising rules restrict ads for “identifiable” less healthy food and drink products across TV, ODPS...
10/15/2025 3:00:43 PM It's that time again: sign up now for Brinsley's fireside chat with Guy Parker of the ASA on Thursday 13 November By Brinsley Dresden As part of our now well-established annual tradition, I’m delighted to invite you to a virtual fireside chat with Guy Parker, Chief...
9/22/2025 1:49:08 PM Like after-dinner mints, CAP finally serves up its draft CAP guidance on less healthy foods. By Brinsley Dresden Geraint Lloyd-Taylor Rebecca Moore Following the UK government's recent publication of the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption)...
7/31/2025 4:39:37 PM Wellness drink tripped up by unauthorised health, nutrition and medicinal claims. By Brinsley Dresden Like many, I’m partial to a cold, refreshing drink—especially if it promises a little more than just quenching my thirst. So, when I came...
7/30/2025 11:01:07 AM ASA springs another mattress pricing case on us By Geraint Lloyd-Taylor Jen Dinmore Elizabeth Burton Fleur Chenevix-Trench Alex Meloy +2 more... Show less Pricing claims, including discount claims, must be clear and fair, and must not mislead consumers. That is the position under consumer...
7/28/2025 12:51:37 PM CMA sweeps websites for compliance with new law on consumer reviews By Jen Dinmore Geraint Lloyd-Taylor Alex Meloy Fleur Chenevix-Trench Elizabeth Burton +2 more... Show less The Digital Markets, Competition and Consumers Act 2024 specifically outlaws fake and misleading consumer reviews. This law came into...
7/16/2025 5:10:39 PM Something to chew on: UK government publishes hotly anticipated update on HFSS ad ban By Geraint Lloyd-Taylor Brinsley Dresden Rebecca Moore Alex Meloy +1 more... Show less Just in time for the summer holidays, the UK government has published its draft Advertising (Less Healthy Food) (Brand Advertising...
5/2/2025 11:43:38 AM Is the ASA on Ozempic? By Brinsley Dresden Geraint Lloyd-Taylor The ASA has issued its Annual Report on its work in 2024. And it's very slim. Not that it was bloated before (we don't want to be rude...
4/15/2025 3:06:37 PM ASA injects an Enforcement Notice into the regulatory diet of ads for named weight-loss drugs. But will it tip the scales of compliance? By Brinsley Dresden The growing popularity of weight-loss drugs has thrown up some interesting issues. On the one hand, they seem to offer at least a partial...
4/7/2025 11:58:39 AM Received an adverse ASA decision? The CMA might be coming for you next! By Brinsley Dresden Advertisers sometimes think that they needn't worry too much about investigations by the Advertising Standards Authority, because the ASA...
4/5/2025 12:12:09 PM Is this the largest advertising related fine in British legal history? By Brinsley Dresden CMA Investigation Uncovers Collusion in the Automotive Industry The United Kingdom's Competition and Markets Authority (CMA) has recently...
3/28/2025 4:08:37 PM Let us help you navigate the future of green claims in the EU By Brinsley Dresden On Tuesday 25th March, I was joined for an online chat by my friend Daniël Haije, a Partner at the Amsterdam law firm of Hoogenraad &...