25 May, 2022 FTC Seeks Public Comment on Proposed Updates to Endorsement Guides By Allison Fitzpatrick Paavana Kumar Alexa Meera Singh The Federal Trade Commission (FTC) is seeking public comment on proposed updates to its Guides Concerning the Use of Endorsements and...
09 Feb, 2022 New CNPD Guidelines on Direct Marketing Electronic Communications By Ricardo Henriques Jose Maria Alves Pereria Matilde O. Bettencourt This year's first guidelines from the Portuguese Data Protection Supervisory Authority (“CNPD”) are on direct marketing electronic...
13 Aug, 2021 Privacy regulations and comeback of contextual advertising By Peter Marciš Contextual advertising has been here forever. However, with the continuous development of tracking technologies, the use of personal...
28 Oct, 2020 The Stevenage Challenge: Digital Customer Engagement and Brand Promotion By Lydia Mendola Donata Cordone The Italian version of this article was first published on Wired. Brands pay millions to sponsor sporting events, soccer teams, and...
21 Feb, 2020 One Year of Advertising Case-Law: An Overview and a Look to the Future By Donata Cordone Fabiana Bisceglia Analysis of the decisions issued in 2019 by the bodies of the Italian Advertising Self-Regulatory Institute In 2019, the bodies of the...