May 06, 2024 California to Require Registration for Cause Marketing Campaigns By Louis DiLorenzo Paavana Kumar New state regulations will dramatically overhaul the way retailers and advertisers must approach cause marketing activities in California...
Jan 25, 2024 2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards By Claudia Cohen Louis DiLorenzo Allison Fitzpatrick James Johnston Paavana Kumar Andrew Richman Samantha Rothaus Alexa Meera Singh Joy Wildes +6 more... Show less The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological...
Dec 13, 2023 Whose Ad is it Anyway? NAD Finds “Sponsored” Insufficient Disclosure of Material Connection in Social Posts By Allison Fitzpatrick Alexa Meera Singh Ashley Haripal The FTC recently updated its Endorsement Guides, in part to provide clarity and guidance on sufficient disclosure of material connections...