11/5/2025 1:30:37 PM What are the highlights of the ASA's mid-year progress report? By Brinsley Dresden Geraint Lloyd-Taylor The Advertising Association's 2025 Advertising Pays report found that advertising and marketing industries contributed £109 billion of...
10/17/2025 11:03:07 AM The ASA’s brand advertising exemption: What do you need to know? By Brinsley Dresden Rebecca Moore Geraint Lloyd-Taylor Alex Meloy +1 more... Show less The UK’s new less healthy product advertising rules restrict ads for “identifiable” less healthy food and drink products across TV, ODPS...
9/22/2025 1:49:08 PM Like after-dinner mints, CAP finally serves up its draft CAP guidance on less healthy foods. By Brinsley Dresden Geraint Lloyd-Taylor Rebecca Moore Following the UK government's recent publication of the Advertising (Less Healthy Food and Drink) (Brand Advertising Exemption)...
7/31/2025 4:39:37 PM Wellness drink tripped up by unauthorised health, nutrition and medicinal claims. By Brinsley Dresden Like many, I’m partial to a cold, refreshing drink—especially if it promises a little more than just quenching my thirst. So, when I came...
7/30/2025 11:01:07 AM ASA springs another mattress pricing case on us By Geraint Lloyd-Taylor Jen Dinmore Elizabeth Burton Fleur Chenevix-Trench Alex Meloy +2 more... Show less Pricing claims, including discount claims, must be clear and fair, and must not mislead consumers. That is the position under consumer...
7/28/2025 12:51:37 PM CMA sweeps websites for compliance with new law on consumer reviews By Jen Dinmore Geraint Lloyd-Taylor Alex Meloy Fleur Chenevix-Trench Elizabeth Burton +2 more... Show less The Digital Markets, Competition and Consumers Act 2024 specifically outlaws fake and misleading consumer reviews. This law came into...
7/16/2025 5:10:39 PM Something to chew on: UK government publishes hotly anticipated update on HFSS ad ban By Geraint Lloyd-Taylor Brinsley Dresden Rebecca Moore Alex Meloy +1 more... Show less Just in time for the summer holidays, the UK government has published its draft Advertising (Less Healthy Food) (Brand Advertising...
5/2/2025 11:43:38 AM Is the ASA on Ozempic? By Brinsley Dresden Geraint Lloyd-Taylor The ASA has issued its Annual Report on its work in 2024. And it's very slim. Not that it was bloated before (we don't want to be rude...
4/15/2025 3:06:37 PM ASA injects an Enforcement Notice into the regulatory diet of ads for named weight-loss drugs. But will it tip the scales of compliance? By Brinsley Dresden The growing popularity of weight-loss drugs has thrown up some interesting issues. On the one hand, they seem to offer at least a partial...
4/7/2025 11:58:39 AM Received an adverse ASA decision? The CMA might be coming for you next! By Brinsley Dresden Advertisers sometimes think that they needn't worry too much about investigations by the Advertising Standards Authority, because the ASA...
4/5/2025 12:12:09 PM Is this the largest advertising related fine in British legal history? By Brinsley Dresden CMA Investigation Uncovers Collusion in the Automotive Industry The United Kingdom's Competition and Markets Authority (CMA) has recently...
3/28/2025 4:08:37 PM Let us help you navigate the future of green claims in the EU By Brinsley Dresden On Tuesday 25th March, I was joined for an online chat by my friend Daniël Haije, a Partner at the Amsterdam law firm of Hoogenraad &...
3/18/2025 9:19:06 PM Which celebrities have 'strong appeal' to the 'yoof of today' and why? New ASA research may provide some answers. By Brinsley Dresden George Bernard Shaw, the Irish playwright and inventor of the hipster beard, is credited as saying “Youth is wasted on the young.” As...
2/22/2025 7:58:36 PM EDF’s Solar Panel claim disappears behind a cloud, with no silver lining By Brinsley Dresden On 19th February 2025, the UK’s Advertising Standards Authority (ASA) upheld seven complaints against EDF Energy regarding their radio ad...
1/9/2025 8:17:06 PM Are you not offended? No, me neither. By Brinsley Dresden “Are you not entertained?” This was the question originally asked by antipodean Thespian, Russell Crowe, in his portrayal of Maximus...
11/27/2024 10:55:44 AM CMA finds that supermarket loyalty schemes offer essentially genuine savings on your essentials By Geraint Lloyd-Taylor Imagine walking into your favourite supermarket, loyalty card in hand, and knowing that the discounts you’re getting are not just a...